Director of Communications and Marketing

Sunnyvale Independent School District•Sunnyvale, TX

35d•Onsite

About The Position

Promote positive communications with employees, media, community, and Board of Trustees regarding issues that impact the district. Support the district with strong written, public relations and media relations skills, event planning skills and strategies for identifying, capturing and sharing the stories of SISD. Prepare and provide information to the public about the mission, goals, policies and activities of the district, based upon the SISD Strategic Plan. Serve as primary media contact for the district and assist the Superintendent with the oversight and implementation of special programs and projects.

Requirements

Bachelor's degree from accredited university with a major in English, journalism, communications, or related field (preferred)
Enthusiasm and interpersonal skills to relate well with students, staff, administration, Board of Trustees, parents, and the community
Outgoing, proactive personality and polished, professional image
Excellent verbal and written communication skills
Ability to collaborate across departments and campuses
Excellent organizational skills and the ability to motivate others
Ability to plan, prioritize and coordinate multiple projects and meet quick deadlines
Ability to take a project from concept to completion with minimal supervision or direction
Ability to design and prepare brochures, newsletters, presentations, and press releases
Proficient skills in social media applications and web design
Working knowledge of HTML and CSS
Demonstrated creativity in producing videos and multimedia projects
Proficient skills in basic graphic design and desktop publishing
Two years journalism or communications experience preferred

Responsibilities

Develop and execute a comprehensive district-wide public communications plan to communicate with both internal and external audiences.
Promote family and community involvement by establishing and maintaining relationships with community partners.
Develop and manage district community engagement and marketing programs.
Present at workshops and meetings as needed.
Participate in the planning and coordination of district programs as directed by the Superintendent.
Develop and distribute public information materials and media releases pertaining to school information and programs using various methods including social media.
Assist with photography of district students, personnel, and activities for publication.
Design and produce district print publications such as informal brochures, newsletters, postcards, flyers, and invitations.
Maintain district website to keep the public informed of educational news, events, and modern instructional practices in the district.
Maintain and support district social media accounts, including Twitter, Facebook and YouTube.
Coordinate interviews and compose special interest stories to be used in district publications, including electronic newsletters, and promotional videos.
Visit school sites regularly to monitor the effectiveness of communication and public relations efforts and maintain positive relations with campus administration and staff.
Attend all Board meetings and make presentations as required.
Maintain positive relations with all stakeholders for the purpose of unifying efforts.
Remain current and knowledgeable of trends in the fields of communication and education.
Perform other duties as assigned.
Work as a liaison with district parent organizations such as SEF, PTA, RABC, SAA, Gold Club, etc.
Coordinate communications plan during bond elections.
Develop business partnerships that support the vision and mission of the district.
Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Compile, maintain, and file all reports, records, and other documents as required.
Follow district safety protocols and emergency procedures.
Administer the communications budget and ensure that programs are cost-effective and that funds are managed prudently.
Compile budgets and cost estimates based on documented program needs.