Director of Communications - Americas (Touring & Corporate)

Cirque du Soleil Entertainment Group•Las Vegas, NV

10d•Hybrid

About The Position

The Director of Communications – Americas (Touring & Corporate) is responsible for driving demand, shaping reputation, and ensuring cultural relevance for Cirque du Soleil across touring markets and corporate narratives in Canada and the Americas. This role elevates communications into a strategic growth engine, integrating PR, corporate narrative, and public affairs to build anticipation, unlock market opportunities, and support commercial performance across all touring shows. Based in Montreal, this role acts as the central communications and public affairs lead, ensuring alignment between show storytelling, corporate positioning, and cross-functional execution. The core mission is to drive anticipation, urgency, and sustained demand for international touring and resident shows, making communications a core lever of the show marketing mix, fully integrated with paid, CRM, and ticketing. This role will lead, develop, and set standards for the touring and resident show PR teams and their agencies, own the strategy and governance of show-specific social media channels as an earned and owned demand driver, and leverage public affairs as a growth enabler to unlock market access, market entry, and partnerships. The Director will ensure communications is a core driver of ticket revenue and brand equity and orchestrate cross-functional alignment to deliver cohesive show launches across diverse international markets.

Requirements

10+ years in communications/PR with multi-market, international leadership experience
Proven ability to operate communications as a growth and demand lever tied to sales outcomes
Strong experience in consumer, brand, or entertainment PR, ideally with campaign or launch ownership
Experience working with government or public sector stakeholders in international markets
Deep media relationships across the United States and Canada, with demonstrated reach into additional international markets
Experience directly leading distributed, multi-time-zone in-house teams, including teams embedded with touring operations
Proven track record appointing, contracting, and managing PR agencies across multiple markets
Strong command of organic social media strategy and community management for consumer or entertainment brands
Ability to operate in a matrixed, cross-functional environment
Fluent in English (mandatory)
Willingness to travel frequently across international markets

Nice To Haves

Additional language(s) relevant to key international markets (e.g. French, Spanish)
Experience in entertainment, touring productions, live events, or premium brands
Strong understanding of how communications integrates with marketing, CRM, and revenue generation

Responsibilities

Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs.
Embed communications within the end-to-end demand engine (onsale → launch → sustain), in lockstep with market marketing plans.
Integrate public affairs into market entry and growth strategies for new territories.
Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners.
Own communications strategy and performance across all international touring and resident productions.
Ensure each show delivers: Clear, differentiated narrative; Strong local and cultural relevance, adapted per market and language; Full lifecycle comms (pre-onsale → launch → sustain).
Implement standards, playbooks, and governance that scale across markets and local agency partners.
Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required.
Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels.
Set the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand.
Align show channel activity to the onsale, launch, and sustain calendar in each market.
Drive creator, influencer, and talent-led content through show channels to build cultural relevance and organic reach.
Set and track channel performance measures (growth, engagement, referral to ticketing) alongside earned media KPIs.
Ensure coordination with central brand and social teams on shared assets, escalation paths, and community management protocols.
Leverage public affairs as a strategic growth enabler by building relationships with Government and public sector stakeholders across international markets, Tourism boards, city partners, venues, and cultural institutions.
Unlock opportunities to Support market entry for touring and resident shows, Facilitate partnerships and local integration, Strengthen Cirque du Soleil’s institutional influence for the Americas.
Coordinate closely with internal stakeholders to align on regulatory, reputational, and market access considerations, including visas, work permits, and cross-border touring requirements.
Own coordination across non-marketing functions to ensure aligned execution and messaging around shows, including Legal, HR (incl. talent mobility, immigration), Sustainability, Operations, Sponsorship & partnerships.
Act as the central orchestrator ensuring communications supports and amplifies show and market decisions.
Ensure consistency between internal decisions, external messaging, and market execution, and act as the two-way bridge between international markets and HQ.
Position Cirque du Soleil’s shows as culturally relevant and premium in international markets.
Build relationships with Tier 1 media, creators, and influencers across the UK, Europe, the Middle East, and Asia-Pacific.
Activate cultural moments and partnerships tied to international show launches and runs.
Lead and develop the PR teams embedded with the touring shows and the PR teams responsible for the resident shows, across multiple markets, time zones, and languages.
Build a consistent operating model, capability plan, and career path across both team groups, including onboarding for new tours and openings.
Approve and sign off on all agency appointments, scopes, and budgets proposed by the touring and resident show PR teams.
Define and manage the international agency ecosystem, setting selection criteria, performance standards, and review cadence.
Set KPIs tied to business impact (demand, awareness, launch momentum, ticket sales, social channel performance).
Partner with marketing and analytics to link comms and social to revenue outcomes.