Director of Commercial Wine Innovation

Gallo•Dallas, TX

3d•Hybrid

About The Position

As the Commercial Wine Innovation Director at GALLO, you will lead the vision and execution of bold, consumer-driven innovation for the Commercial Wine Business Unit. In this highly visible role, you’ll own the end-to-end innovation pipeline—from identifying new opportunities and shaping brand concepts to launching and scaling products in market. You will partner across cross-functional teams and senior leadership to bring new ideas to life, ensuring every initiative is grounded in strong consumer insights and disciplined brand development. You’ll operate at the intersection of strategy, creativity, and execution, building compelling brands while managing full P&L responsibility and driving go-to-market success. Your leadership will be instrumental in guiding agile teams, external partners, and internal stakeholders to deliver against ambitious growth objectives. With a deep understanding of market trends, consumer behavior, and competitive dynamics, you’ll continuously refine innovation strategies and optimize in-market performance. This role offers the opportunity to shape the future of wine innovation by leading high-impact projects, mentoring talent, and delivering breakthrough ideas that resonate with consumers and drive meaningful business results.

Requirements

Master's degree plus 8 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility; OR Bachelor’s degree plus 9 years of Gallo Commercial Wine experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 11 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility.
Experience building and introducing new brands.
Experience managing total P&L for a group of brands.
Experience managing large A&P budgets with a diverse marketing mix.
Experience managing a broad range of stakeholders & multiple external agencies.
Required to travel up to 25% of the time in-market.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.
Required to be 18 years or older.

Nice To Haves

Master's degree plus 10 years of CPG marketing experience to include Alc Bev marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 12 years of CPG marketing experience to include Alc Bev marketing reflecting increasing levels of responsibility.
Experience leading and influencing agile teams.
Experience with end to end ownership of innovation initiatives.

Responsibilities

Lead the vision and execution of consumer-driven innovation for the Commercial Wine Business Unit.
Own the end-to-end innovation pipeline, from identifying opportunities and shaping concepts to launching and scaling products.
Partner with cross-functional teams and senior leadership to bring new ideas to life.
Ensure initiatives are grounded in consumer insights and disciplined brand development.
Manage full P&L responsibility and drive go-to-market success.
Guide agile teams, external partners, and internal stakeholders to deliver against growth objectives.
Refine innovation strategies and optimize in-market performance based on market trends, consumer behavior, and competitive dynamics.
Lead high-impact projects, mentor talent, and deliver breakthrough ideas.