Director of Commercial Product Management and Development

WPS—A health solutions company • Fitchburg, WI

2h • Hybrid

About The Position

Our Director of Commercial Product Management & Development within the WPS Health Plan is responsible for defining and leading the strategic direction, performance, and growth of the commercial product portfolio across individual and employer markets, including Fully Insured and ASO Self-Funded offerings. This Director owns end-to-end product portfolio strategy, ensuring alignment with enterprise objectives, market opportunities, and financial targets. They translate market insights into actionable strategies, drives innovation, and ensures delivery of competitive, compliant, and market-leading products. They lead a team of product management professionals and partners cross-functionally to optimize portfolio performance, enhance customer value, and achieve sustainable growth. This Director serves as a key advisor to senior leadership, influencing enterprise decision-making and shaping the organization’s competitive position in a dynamic and highly regulated healthcare environment.

Requirements

• Bachelor’s degree in Business Administration, Healthcare Administration or equivalent combination of education and experience.
• 10 or more years of progressive health insurance product management or development experience.
• 5 or more years of experience in managerial or people leadership roles and/or leading large, cross-functional teams.
• Deep expertise in Commercial individual and employer group products, including benefit design, funding models, and regulatory constraints.
• Demonstrated experience with portfolio strategy, financial management, and product lifecycle leadership.
• Strong understanding of health insurance markets, competitive dynamics, and regulatory frameworks (i.e., HIPAA, ACA, ERISA).
• Proven ability to influence senior leadership and drive enterprise-level decision making including: Exceptional leadership, communication, and stakeholder management skills.
• Strong analytical and strategic thinking capabilities, with the ability to translate insights into actionable outcomes.
• Proven track record leading cross-functional teams to launch and manage products in a highly regulated environment.

Nice To Haves

• 10 or more years of experience managerial, people leadership roles and/or leading large, cross-functional teams.
• Experience with diverse Health insurance products such as: ASO (Self-Funded & Level-Funded), Commercial (Fully-Insured).
• Strong familiarity with the Wisconsin Health Insurance market.
• High speed cable or fiber internet connection.
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection.

Responsibilities

• Defining and leading the strategic direction, performance, and growth of the commercial product portfolio across individual and employer markets, including Fully Insured and ASO Self-Funded offerings.
• Owning end-to-end product portfolio strategy, ensuring alignment with enterprise objectives, market opportunities, and financial targets.
• Translating market insights into actionable strategies, driving innovation, and ensuring delivery of competitive, compliant, and market-leading products.
• Leading a team of product management professionals and partnering cross-functionally to optimize portfolio performance, enhance customer value, and achieve sustainable growth.
• Serving as a key advisor to senior leadership, influencing enterprise decision-making and shaping the organization’s competitive position in a dynamic and highly regulated healthcare environment.
• Defining and executing the enterprise commercial product portfolio strategy, aligning with organizational growth, profitability, and market objectives.
• Establishing and driving a long-term product vision and innovation roadmap informed by market trends and customer needs.
• Leading the evaluation and optimization of the portfolio, including product enhancements, expansions, and retirements.
• Overseeing the development and approval of business cases, investments, and financial models, ensuring strong ROI and disciplined capital allocation.
• Partnering with Finance and Underwriting to align product strategy with pricing, risk, and profitability goals.
• Establishing operating models, governance, and decision-making frameworks to support effective product management.
• Serving as a strategic advisor to leadership, influencing enterprise decisions on product direction and market opportunities.
• Driving alignment across cross-functional stakeholders, including Sales, Marketing, Network Operations, Finance, and Compliance.
• Overseeing execution across the full product lifecycle, ensuring delivery of competitive, compliant, and market-leading solutions.
• Ensuring adherence to regulatory, legal, and compliance requirements, maintaining strong governance and risk management practices.
• Leading, developing, and growing a team of product leaders and high-performing professionals, fostering a culture of accountability and innovation.

Benefits

• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance, and telehealth services start DAY 1
• Professional and Leadership Development Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director