Director of Commercial Operations

Electro Rent Corp•Carrollton, TX

1d•$140,000 - $180,000•Onsite

About The Position

The Director of Commercial Operations is responsible for leading and aligning the Sales, Marketing, and Services functions for Rush Computer Rentals across North America. This role will drive revenue growth, optimize customer acquisition and retention, and enhance service delivery performance. This role also serves as a key driver of new business development and executive-level customer engagement, expanding Rush Computer Rentals’ footprint with new logos and strategic accounts. The Director will represent the company at the senior customer level, positioning integrated solutions that include Device Lifecycle Services and data security offerings. This leader will develop and execute a cohesive commercial strategy, ensuring strong cross-functional alignment and accountability across all revenue-generating and customer-facing teams. The position requires deep industry expertise in PC hardware, rental and leasing solutions, and experience building strategic OEM partnerships.

Requirements

Proven experience in business development and new logo acquisition
Experience of engaging with executive-level stakeholders and leading complex, strategic sales cycles
Familiarity with Device Lifecycle Services and data security practices within IT asset management or leasing environments
10+ years of experience in the PC, IT hardware, or technology rental/leasing industry
Proven success leading inside sales teams with measurable revenue growth and productivity improvements
Strong experience in leasing, rental models, or asset-based financing solutions
Demonstrated success managing OEM or strategic supplier partnerships
Experience overseeing or closely aligning sales, marketing, and service functions
Deep understanding of B2B sales processes, CRM systems, and performance analytics
Ability to travel (<30%) as needed
Proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook) / Computer proficiency

Nice To Haves

Bachelor’s degree in business, Marketing, or a related field (MBA preferred)
Experience working in high-growth or fast-paced environments
Strong financial and commercial acumen

Responsibilities

Develop and execute an integrated commercial strategy across sales, marketing, and service operations
Own revenue growth, margin performance, and overall customer lifecycle outcomes
Establish KPIs, dashboards, and reporting frameworks to drive accountability and performance
Partner with executive leadership on strategic planning, forecasting, and growth initiatives
Build, lead, and scale a high performing inside sales organization focused on speed, conversion, and customer experience
Implement best practices in pipeline management, lead qualification, and sales enablement
Drive growth in rental and leasing solutions, including contract structuring and pricing strategies
Improve forecasting accuracy and sales productivity through CRM systems and data-driven insights
Collaborate with field sales teams and channel partners as applicable
Develop and align integrated marketing strategies to generate high-quality inbound and outbound demand
Partner closely with sales leadership to maximize lead conversion and return on marketing investment
Support development of digital marketing campaigns, content strategy, and brand positioning
Analyze market trends, customer behavior, and competitive dynamics to inform strategy
Lead new logo acquisition strategy, targeting high-value customer segments
Build and maintain executive-level relationships (CIO, CTO, CFO, Procurement) within key accounts
Partner with sales teams on strategic deals, including large-scale event opportunities, staffing, Professional Services, MSP and enterprise contracts
Represent the company in executive presentations, proposals, and industry events
Drive expansion within existing accounts through cross-sell of lifecycle and service-based offerings
Oversee delivery of rental, deployment, and technical support services
Ensure high levels of customer satisfaction, retention, and repeat business
Drive operational efficiency, scalability, and continuous process improvement
Partner with operations teams to optimize asset utilization, readiness, and turnaround times
Expand and commercialize Device Lifecycle Services, including imaging, deployment, asset tracking, refresh, and disposition
Integrate data security solutions into service offerings, including data wiping, chain-of-custody, and compliance-driven processes
Partner with customers to design end-to-end device lifecycle strategies aligned with security and operational requirements
Develop and manage relationships with key PC OEM partners (e.g., Dell, HP, Lenovo)
Create and implement differentiated partner programs aligned with business growth objectives
Align product strategy with OEM roadmaps to maintain competitive offerings
Identify and pursue new partnership opportunities to expand capabilities and market reach
Establish credibility as a cross-functional leader and strategic partner across the organization
Ensure alignment of commercial initiatives with overall business objectives
Perform other related duties as assigned based on business needs
Lead, develop, and manage a high-performing team across sales, marketing, and services, fostering a positive, inclusive, and results-driven work environment
Promote a strong culture aligned with company values, emphasizing accountability, collaboration, and employee engagement
Effectively manage exempt and non-exempt employees, ensuring compliance with company policies, employment laws, and operational standards
Utilize ADP Workforce or similar HR systems to manage time and attendance, performance, and employee data accurately and consistently
Actively coach and mentor sales, marketing, and service leaders, improving executive communication, deal strategy, and customer engagement effectiveness
Develop leadership capability within the organization, ensuring teams can engage effectively at the executive customer level
Partner closely with Human Resources on employee relations matters, performance management, hiring, promotions, and terminations
Support talent development and succession planning to build organizational capability and bench strength