Director of Clinician Engagement

MDCalc•New York, NY

1d•Hybrid

About The Position

Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Actively used by more than 65% of physicians worldwide, MDCalc is the most broadly used medical reference – at the point-of-care – for clinical decision tools and content, and one of only four references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions. To continue to accelerate this growth, we are looking for a Director of Clinician Engagement. This is an exceptional opportunity for a highly motivated individual, who is passionate about growing user engagement, deepening platform adoption, and building scalable marketing strategies—all while supporting a mission-driven product that has unparalleled reach to clinicians.

Requirements

5+ years of experience in digital marketing, growth, or user engagement in healthcare, health tech, or a regulated industry
Proven track record of developing and executing strategies that drive user acquisition, identification, and retention
Strong analytical skills with experience using data to inform decisions and measure impact
Experience with marketing automation, CRM platforms, and analytics tools
Familiarity with mobile app marketing, including app store optimization and push notification strategy
Excellent communication and presentation abilities, with experience influencing cross-functional stakeholders
Ability to operate independently and move quickly in a fast-paced, resource-constrained environment
Understanding of or genuine interest in healthcare, clinical workflows, and the needs of medical professionals
Strong organizational abilities with a bias toward action and measurable outcomes

Nice To Haves

Preference for candidates based in or able to travel to NYC

Responsibilities

Develop and implement strategies to grow the identified user base across platforms, developing and deploying personalized, relevant experiences to clinicians.
Design initiatives that deepen user engagement, increase session frequency, and drive consistent platform usage. Manage editorial calendar, strategize mechanisms for thought leadership, including speaking events, conference planning, and press engagement.
Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms. Develop campaigns that drive awareness, trial, and retention among healthcare professionals. Source and manage vendors.
Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives. Incorporate user feedback from survey data and focus groups as needed. Use data to inform strategy, identify opportunities, and iterate on tactics.
Partner closely with product and engineering to align on user experience improvements, feature adoption, and platform capabilities that support engagement goals. Collaborate with content and commercial teams to ensure cohesive messaging and priorities.
Evaluate and apply AI-based approaches to audience segmentation, personalization, content discovery, and marketing operations. Partner with product and data teams on practical AI applications that support identification and engagement goals.
Build a culture of experimentation, including designing A/B tests, pilots, and trials to validate strategies before scaling.