Director of Category Advisement - Rev Mgmt

Flowers Foods•Remote, OR

5d•$120,000 - $130,000

About The Position

The Director, Category Management leads the development and execution of category plans for assigned product categories, translating company objectives into actionable recommendations that support category growth and profitability. The role manages category managers and partners with sales, marketing, Revenue Growth Management, supply chain, and product development to improve assortment, pricing and promotion recommendations, and shelf execution. It uses consumer and shopper insights, market trends, competitive intelligence, and retailer data to identify opportunities, guide customer-facing category work, and monitor results. The position develops category plans covering assortment, pricing, promotions, distribution, and shelf placement, and presents priorities and significant changes to the SVP, Chief Customer Officer for alignment and approval. It guides category managers in analyzing market and consumer information, manages category relationships with retail partners, and supports joint business planning and category reviews. It also develops data-driven pricing and promotional recommendations with Revenue Growth Management, supports approved-plan execution, and evaluates results.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
At least 7–10 years of progressive experience in category management within the CPG industry.
At least 3 years managing teams or leading category initiatives.
Strong working knowledge of category management principles, practices, and methodologies, with demonstrated ability to translate strategy into category and customer plans.
Strong analytical skills and experience using syndicated data, such as Nielsen or Circana, and other market research tools.
Excellent communication, presentation, and interpersonal skills.
Proven ability to build and maintain strong relationships with retail partners.
Demonstrated people management and coaching skills, including setting priorities, developing team capabilities, and delivering category initiatives.

Nice To Haves

Master’s degree.
Experience with space planning software.

Responsibilities

Develop and execute category plans aligned with company strategy, including recommendations for assortment, pricing, promotions, distribution, and shelf placement.
Present category priorities and significant changes to the SVP, Chief Customer Officer for alignment and approval.
Guide category managers in using syndicated data, consumer research, shopper insights, and competitive intelligence to assess markets, growth drivers, segments, purchase drivers, usage occasions, and unmet needs.
Evaluate competitors’ share, pricing, promotions, and offerings, and translate findings into category recommendations and customer presentations.
Manage category relationships with assigned retail partners, support joint business planning, lead category reviews, and recommend assortment, shelf, and promotional improvements.
Manage, coach, and develop category managers.
Partner with Revenue Growth Management to develop data-driven pricing and promotional recommendations, support approved-plan execution, and evaluate results.
Coordinate category initiatives with sales, marketing, Revenue Growth Management, supply chain, product development, and finance.