Director of Business Intelligence

University of Arkansas • Fayetteville, AR

6d

About The Position

The Director of Business Intelligence provides strategic leadership for data analytics, business intelligence, and innovation initiatives within Razorback Athletics, focusing primarily on external and revenue-generating operations such as ticketing, fundraising, marketing, licensing, merchandising, corporate partnerships, and concessions. As the department’s analytics lead, the Director integrates fan, donor, and commercial data to identify revenue opportunities, improve business performance, and support strategic decision-making.

The position develops and executes department-wide analytics strategies, establishes performance measures and reporting frameworks, and identifies opportunities to use emerging technologies, automation, and advanced analytics to improve organizational effectiveness. The Director reports to the Senior Associate Athletic Director for Marketing & Business Development and works collaboratively with the Senior Associate Athletic Director/CFO, Senior Deputy Athletic Director for Resource Generation, and other department leaders on strategic, operational, and revenue-generating initiatives. Regular, reliable, and non-disruptive attendance and the ability to maintain collegial working relationships are essential job duties.

Requirements

• Bachelor’s degree in Data Analytics, Business Administration, Information Systems, Computer Science, Statistics, Mathematics, or a related field.
• At least 3 years of progressive experience in data analytics, business intelligence, data management, or a closely related data-focused field.
• Professional experience using business intelligence and data visualization platforms such as Power BI, Tableau, Qlik, or similar tools.
• Experience developing, monitoring, and reporting organizational KPIs, performance metrics, dashboards, or other business intelligence measures.
• Experience using SQL or comparable data-querying tools to extract, analyze, and interpret data from multiple sources.
• Ability to lead enterprise analytics initiatives and implement data-driven strategies supporting organizational and revenue objectives.
• Knowledge of SQL, data warehousing, ETL processes, database structures, and data visualization principles.
• Knowledge of revenue-generating data environments, including ticketing, donor systems, CRM, digital marketing, point-of-sale, and multimedia rights reporting.
• Knowledge of pricing, demand forecasting, propensity modeling, lead scoring, and predictive analytics in ticketing, fundraising, or comparable consumer revenue environments.
• Skill in leveraging artificial intelligence, machine learning, predictive analytics, and automation to improve processes, forecasting, and organizational decision-making.
• Skill in leadership, communication, presentations, stakeholder management, and collaboration across functional areas.
• Ability to manage complex projects, competing priorities, and organizational change while meeting objectives and deadlines.
• Ability to think strategically, solve complex problems, exercise sound judgment, and identify opportunities for organizational improvement.

Nice To Haves

• Master’s degree in Business Administration (MBA), Data Analytics, Information Systems, or a related field.
• At least 5 years of progressive experience in analytics, business intelligence, data management, or strategic planning.
• Experience in collegiate or professional athletics, entertainment, ticketing, fundraising, hospitality, or another consumer-focused revenue environment.
• Experience developing pricing, demand forecasting, propensity, lead-scoring, or other predictive models supporting revenue generation.
• Experience working with ticketing, fundraising/donor, CRM, digital marketing, point-of-sale, or other consumer revenue data systems.

Responsibilities

• Provide strategic leadership for data analytics, business intelligence, and innovation initiatives within Razorback Athletics.
• Integrate fan, donor, and commercial data to identify revenue opportunities, improve business performance, and support strategic decision-making.
• Develop and execute department-wide analytics strategies.
• Establish performance measures and reporting frameworks, including organizational KPIs, metrics, and dashboards.
• Identify opportunities to use emerging technologies, automation, and advanced analytics to improve organizational effectiveness.
• Collaborate with department leaders on strategic, operational, and revenue-generating initiatives.
• Maintain regular, reliable, and non-disruptive attendance and collegial working relationships.

Benefits

• University contributions to health, dental, life, and disability insurance.
• Tuition waivers for employees and their families.
• 12 official holidays.
• Immediate leave accrual.
• Choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Director