Director of Business Development (DBD)

Orchard Park Health and Rehabilitation Center•Tacoma, WA

14h

About The Position

We are now hiring a Director of Business Development to be the newest member of our outstanding team! We pride ourselves on cultivating a family culture that thrives on person-centered care. Our positive, team-oriented culture focuses on a shared vision of trust, communication, and collaboration. Our mission is to provide compassionate, quality care that centers around the unique needs of our residents and their families. We believe in teamwork, respect, appreciation, and integrity in everything we do.

Requirements

Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations.
Ability to make direct sales calls and deliver public presentations effectively.
Ability to establish, implement, and maintain a strong marketing and public relations program.
Strong understanding of healthcare reimbursement programs.
Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care.

Nice To Haves

2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience.
Bachelor’s degree in marketing, communications, or related field from an accredited college.
Experience in nursing or clinical work is a plus.

Responsibilities

Plan, develop, and implement the facility’s marketing and public relations programs to increase resident census.
Provide the community with detailed information about our facility, services, and programs.
Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members.
Maintain thorough knowledge of the facility’s admission requirements, services, programs, and policies.
Work with the facility team to conduct tours for prospective residents and their families.
Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
Organize and deliver direct sales calls and public presentations to effectively communicate the facility’s offerings.
Develop and maintain relationships with key community partners to promote our services and strengthen our reputation.
Evaluate and direct marketing strategies to ensure the facility's long-term growth.