Director of Business Development

Behavioral Health Allies•Kansas City, MO

About The Position

The Director of Business Development (DBD) serves as a senior leader responsible for driving sustainable organizational growth through strategic planning, branding and marketing leadership, referral development, portfolio diversification, and oversight of intake and admissions operations. This role provides unified leadership across marketing, branding, and intake to ensure consistent messaging, efficient referral conversion, and alignment between growth initiatives and operational readiness. Guided by BHA’s Core Values—Empower Through Innovation, Integrity in Action, Advocate with Passion, Leaders in Learning, Compassionate Care, Always, and Sustainable Growth, Lasting Impact—the Director of Business Development leads data-informed growth strategies, cultivates strategic partnerships, and ensures financial, regulatory, and ethical responsibility across all development activities. This role works closely with executive leadership, clinical, education, operations, and finance teams to expand services responsibly while protecting quality, compliance, and organizational reputation.

Requirements

Bachelor’s in business, Marketing, Administration, Public Health, or a related field required; Master’s degree preferred.
Minimum of 5–7 years of progressive experience in business development, marketing, sales, or growth leadership within healthcare, behavioral health, education, or human services.
Demonstrated experience leading and managing multidisciplinary teams, including marketing, intake/admissions, or outreach staff.
Proven track record of developing and executing strategic growth plans, expanding service lines, and diversifying revenue portfolios.
Experience managing budgets, forecasting growth, and aligning financial performance with organizational goals.
Exceptional organizational skills with the ability to manage multiple tasks simultaneously.
Strong written and verbal communication skills with a compassionate, professional demeanor.
Ability to exercise sound judgment, maintain confidentiality, and apply policies consistently.
Strong attention to detail and follow-through on timelines, documentation, and approvals.
Ability to work independently while coordinating closely with leadership and multidisciplinary teams.
Strong professional judgment, initiative, and reliability.
Demonstrated leadership, collaboration, and ethical professionalism.
Strategic thinker with strong execution and accountability skills.
Exceptional leadership, coaching, and team development abilities.
Strong branding, marketing, and communications expertise.
Financial acumen with experience managing budgets, ROI analysis, and growth forecasting.
Ability to interpret regulatory and payer changes and proactively assess business impact.
Strong relationship-building, negotiation, and partnership development skills.
High ethical standards, sound judgment, and commitment to confidentiality and compliance.
Proficiency with Microsoft Office, CRM systems, intake tracking platforms, and marketing analytics tools.

Nice To Haves

Knowledge of healthcare, behavioral health, or educational regulatory environments strongly preferred.
Master’s degree preferred.

Responsibilities

Develop and execute innovative business development, marketing, and branding strategies that support organizational growth and differentiation.
Leverage data, analytics, and technology to track referral sources, conversion rates, market trends, and return on investment.
Continuously evaluate and improve intake-to-admission workflows in collaboration with the Intake Coordinator and operations leadership.
Ensure all business development, marketing, and intake practices comply with regulatory, payer, and organizational standards.
Maintain ethical referral practices, transparent reporting, and accurate representation of BHA services.
Oversee confidentiality, HIPAA compliance, and appropriate handling of sensitive referral, family, and organizational information.
Serve as a visible ambassador for BHA within the community, with referral partners, and across professional networks.
Advocate for individuals, families, and communities by expanding access to appropriate services through strategic growth initiatives.
Ensure intake and marketing messaging reflect compassion, accuracy, and trauma-informed practices.
Ensure each referral is reviewed holistically and fairly, advocating for appropriate placement and supports.
Coordinate intake reviews with clinical, education, and operations leaders to determine appropriateness and readiness.
Communicate admission decisions respectfully and professionally to families and partners.
Stay informed on regulatory, funding, payer, and policy changes that may impact growth, admissions, or service delivery.
Monitor industry trends, emerging service models, and competitive landscapes to inform strategic planning.
Provide mentorship, professional development, and performance feedback to marketing and intake teams.
Ensure intake and referral experiences are responsive, respectful, timely, and family-centered.
Align growth strategies with clinical and operational capacity to protect service quality and staff well-being.
Promote a culture of professionalism, empathy, and accountability across business development functions.
Develop and manage the business development and marketing budget, ensuring responsible use of resources.
Create and monitor strategic growth plans aligned with annual budgets, census targets, and organizational goals.
Diversify the organization’s service portfolio through new programs, geographic expansion, partnerships, and alternative funding opportunities.
Support long-term sustainability by aligning growth with staffing models, infrastructure, and financial health.
Develop multi-year business development strategies aligned with organizational vision and financial goals.
Identify, evaluate, and pursue new service lines, payer opportunities, contracts, and partnerships.
Collaborate with executive leadership to assess feasibility, risk, and readiness for expansion initiatives.
Provide leadership and direction to marketing and branding efforts, ensuring consistency with BHA brand standards.
Oversee outreach campaigns, digital marketing, events, materials, and public relations initiatives.
Ensure marketing strategies align with intake capacity, operational readiness, and financial goals.
Provide leadership oversight of the intake and admissions function to ensure alignment with growth strategies.
Partner with intake leadership to monitor referral flow, conversion metrics, waitlists, and capacity trends.
Ensure intake decisions align with clinical criteria, operational readiness, and sustainable growth principles.
Lead, coach, and evaluate marketing, intake, and business development staff.
Establish clear roles, performance expectations, and accountability structures.
Build a collaborative, high-performing team culture focused on outcomes, professionalism, and continuous improvement.
Develop, manage, and monitor business development and marketing budgets.
Track and report key performance indicators related to growth, referrals, conversion, and return on investment.
Provide regular reports and strategic updates to executive leadership.
Monitor regulatory, legislative, and payer changes that may impact admissions, growth, or service delivery.
Proactively assess business risk related to expansion, contracts, and new service offerings.
Collaborate with compliance, finance, and operations to mitigate risk and ensure readiness.
Lead the identification, evaluation, and implementation of automation tools and platforms to streamline business development, marketing, and intake workflows.
Optimize CRM, intake tracking, marketing analytics, and referral management systems to improve efficiency, data accuracy, and real-time visibility.
Eliminate redundant or manual processes by standardizing workflows across marketing, intake, and business development functions.
Partner with Operations, IT, and Finance to ensure systems support scalability, compliance, and sustainable growth.
Use data and automation to reduce intake timelines, improve referral conversion rates, and support informed executive decision-making.
Maintain a regular on-site presence across BHA programs and locations to ensure alignment between growth strategy, branding, and service delivery.
Visit and engage with individuals served, families, and frontline teams to understand the lived experience and ensure development efforts reflect real needs.
Observe program operations to ensure marketing, referral messaging, and intake criteria accurately represent services and capabilities.
Strengthen relationships with site leaders and staff to support collaboration, trust, and alignment between growth initiatives and operational realities.
Use insights gained from site visits to inform strategic planning, service development, and continuous improvement efforts.
Perform other related duties and special projects as assigned to support Business Development and organizational initiatives.
Participate in development-related committees and organizational initiatives.
Attend required meetings, trainings, and professional development sessions.
Uphold BHA’s mission and values in all work performed.