Director of Business Development

Maplewood Senior Living•Brewster, MA

10h•$70,000 - $80,000•Hybrid

About The Position

Maplewood Senior Living, a leading operator of senior living communities, is seeking a Director of Business Development. This role is crucial for achieving and maintaining maximum occupancy and revenue potential by identifying, targeting, establishing, and maintaining professional referral development partnerships. The Director will lead external efforts to convert qualified prospects into residents through engagement, attraction, outreach, and professional partnerships. Maplewood is known for innovation in senior living and offers a dynamic, supportive work environment focused on excellence in care and personalized services.

Requirements

Excellent customer service and public relations skills; public speaking and presentation.
Proven record of identifying and developing professional referral sources.
Hospitality and customer service experience.
Keen desire to serve seniors.
Five years sales/marketing experience with a proven track record.
Effective problem-solving skills.
Creative approach to goals and problems.
Experience working with seniors preferable.
Demonstrates proficiency in Microsoft Office.
Demonstrates proficiency in YARDI or equivalent CRM.

Responsibilities

Generate new potential professional partnerships through targeted outreach and active participation in relevant networks within Massachusetts.
Conceptualize, compose, and execute a comprehensive, strategic engagement plan for the professional network related to senior living, including community outreach and educational activities for creating referrals.
Manage and execute the end-to-end process of meeting, identifying collaboration and partnership opportunities, evaluating, negotiating, and executing next steps for referrals.
Generate 8-12 professional referrals per month.
Develop Strategic Partnerships within physician networks, hospital executives, executive geriatric professionals and organizations, high net worth financial advisors, high net worth real estate agents/brokers, elder care attorneys/advisors, and other relevant professionals.
Develop Strategic Partnerships with executives in competitive markets for collaboration.
Establish key performance indicators to determine the success of each partnership.
Nurture and grow existing partnerships to ensure strategic referral goals are met.
Proactively engage professional partners regularly through meetings and networking to stay top of mind.
Lead strategic thinking on the execution of high-level professional networking events.
Assist in ensuring sales goals are met through thoughtfully secured appointments with C-Suite and other targeted professionals.
Drive sales pipeline through partnerships and professional relationships.
Regularly meet sales metrics and benchmarks as set by company standards.
Collaborate with General Manager, Director of Leasing, Leasing Agents, and other team members.
Work collaboratively with key internal stakeholders across executive, clinical, strategy, operations, marketing, sales, and other teams to ensure close alignment on professional partnerships.
Coordinate outreach meetings for other key staff including General Manager, Director of Integrated Care, or Sales Team Members.
Collaborate with the Director of Leasing on sales and marketing goals.
Approach all encounters with potential residents and associates in a friendly, service-oriented manner.
Promote Inspir in a positive manner and effectively communicate the organization’s values to residents, visitors, co-workers, and the community.
Provide education, support, and resources to caregivers and professionals.
Provide outreach and create networking opportunities with professionals.
Effectively use CRM to maintain a high-quality outreach and sales effort.