Director of Business Development

PRA Business Events•Fort Lauderdale, FL
•Hybrid

About The Position

PRA is hiring a Director of Business Development for a hybrid role based in or near South Florida. The position focuses on increasing sales volume and profitability by developing relationships with new accounts and growing assigned existing accounts, while delivering outstanding client experiences. The Director manages key account relationships, builds a strong pipeline of opportunities, participates in industry organizations and the local community, and represents PRA at client, supplier, and industry functions. The role also develops and executes the market's business and marketing plan and partners with the Global Sales team on local opportunities.

Requirements

  • Seven or more years of sales experience, preferably in a destination management company, incentive travel, event management, hotel sales, or a related field.
  • Knowledge of client development, including new business development, lead follow-up, and client qualification.
  • Knowledge of program design and development from inception through contract.
  • Proven ability to consistently meet sales goals.
  • Ability to develop and maintain strong relationships with suppliers, partners, hoteliers, and community locations.
  • Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier and partner meetings, and staff meetings.
  • Ability to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
  • Ability to respond to common client and supplier or partner inquiries and complaints.
  • Ability to prepare reports and business correspondence and develop and write proposals and sales reports.
  • Ability to present information effectively and respond to questions from clients, supplier partners, and hoteliers.
  • Ability to calculate program costs, percentages, discounts, and profit margins and perform other mathematical tasks involved in proposal development and contract negotiation.
  • Applicants must be based in or near South Florida.

Nice To Haves

  • Bachelor's degree in Hospitality and Tourism, Business Management, Marketing, Communication, or a related field.

Responsibilities

  • Increase overall sales volume by developing relationships with new accounts and growing assigned existing accounts while prioritizing client experience and profitability.
  • Manage relationships with key accounts and develop new business to maintain a strong pipeline of opportunities.
  • Participate in industry organizations and the local community to develop business, attaining leadership status when possible.
  • Arrange and conduct client site inspections, entertain clients, and build personal rapport.
  • Quantify projected program revenue and gross profits and enter them into Salesforce for revenue tracking.
  • Manage travel and client marketing budgets and schedules, securing appropriate approvals.
  • Initiate sales calls and follow up with prospects and clients.
  • Keep hoteliers and clients informed about new venues, services, and destinations.
  • Establish a method to track and respond to referral leads from hotels and clients.
  • Follow up with clients about future program opportunities and generate system leads through the pay it forward program.
  • Stay current on industry trends and developments.
  • Partner with and educate the Global Sales team about local market and program opportunities.
  • Implement and execute the market's business and marketing plan.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with company match
  • Short-term and long-term disability insurance
  • Life insurance
  • Employee assistance program
  • Paid vacation time
  • Paid holidays
  • Paid sick time
  • Parental leave
  • Pet insurance
  • Flexible spending accounts
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