Director of Business Development for Home Health & Hospice| Sheboygan/Fond du Lac area

Pennant Group•Kiel, WI

12d•Onsite

About The Position

Director of Business Development/Area Manager for Home Health & Hospice. This is a full-time position located in the Sheboygan/Fond du Lac area. The role involves leading marketing initiatives, developing key referral partnerships, and driving organizational growth within the home health and hospice sector. The Director of Business Development will provide leadership for the marketing team and oversee the execution of strategies to support the company's mission and growth objectives.

Requirements

Minimum of three years of healthcare marketing management experience is preferred.
Proven leadership experience supervising and developing team members.
Strong business development, networking, and relationship-building skills.
Excellent communication, negotiation, and public relations abilities.
Strategic thinker with strong organizational and problem-solving skills.
Self-motivated, adaptable, and results-driven professional.
Valid driver's license with reliable transportation preferred.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field preferred, but not required.

Responsibilities

Managing and overseeing all daily marketing operations and initiatives.
Providing leadership, guidance, and direct supervision to members of the marketing team.
Developing and implementing strategic marketing plans designed to achieve growth objectives.
Building and maintaining strong relationships with referral sources, healthcare providers, payer organizations, and community partners.
Identifying opportunities for service expansion and market growth.
Collaborating with clinical leadership to promote specialty programs and services.
Monitoring market trends, competitor activity, and healthcare industry developments.
Managing departmental resources and supporting budget and census goals.
Representing Preceptor Home Health & Hospice in the community and enhancing brand awareness.
Evaluating the effectiveness and return on investment of marketing efforts.