Director of Brand Strategy

Sia Experience • New York, NY

22h • Hybrid

About The Position

The Director of Brand Strategy role is for a strategic leader who thinks deeply about human behavior, audience mindsets, motivations, emotional drivers, and the moments that influence decision-making. This role translates those insights into cohesive brand, communications, and experience strategies and narrative platforms, informed by both qualitative insight and performance data. The Director will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. They will also shape the core brand story and experience principles that guide how that story is expressed across channels and moments, ensuring the ecosystem reflects customer needs and preferences while clearly defining success metrics for measurement, learning, and optimization. This role involves close partnership with Creative, Growth, Analytics, and Client Leadership, actively collaborating with analytics teams to define KPIs, interpret performance signals, and translate insights into strategic refinements. The Director will guide multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences and storytelling journeys that are relevant, resonant, and purposeful.

Requirements

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline.
• Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression.
• History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys, not one-off initiatives or isolated campaign narratives.
• Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
• Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind, including brand story and experience frameworks.
• Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion.
• Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance through experience and story, not just messaging.
• Human-centered, curious, empathetic, and pattern-oriented mindset.
• Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.
• Balances strategic rigor with creative intuition and narrative sensibility.
• Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning and through stronger brand and experience storytelling.

Responsibilities

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.

Benefits

• Competitive Compensation
• Annual base salary starting at $180,000-$190,000 commensurate with experience and qualifications
• Annual performance based discretionary bonus
• Robust Health Coverage (3 Medical plans)
• Dental and Vision
• Life, AD&D and other voluntary insurance
• 401K retirement plan with 4% matching and 100% vested upon enrollment
• Health Savings Account (HSA)
• Flexible Spending Account (FSA) for Health, Dependent Care, Commuter
• 100% paid parental leave for all new parents with eligible tenure
• Building Healthy Families program if enrolled through Medical plan
• Generous Paid Time Off (PTO) policy
• 9 company holidays plus 1 floating holiday
• College savings and student loan repayment assistance
• Monthly cell phone stipend
• Access to wellness programs at no cost if enrolled through Medical plan, including: Gym membership reimbursement, LiveHealth Online virtual care, Personalized support from a Well-being Coach, Employee Assistance Program at no cost (Free confidential counseling and emotional support services), On-demand access to Emotional Well-being resources

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed