Director of Brand Strategy and Creative Services - Shangri La Resort + Golf Club
About The Position
The Director of Brand Strategy and Creative Services provides strategic leadership and creative direction for Shangri-La Resort, ensuring a cohesive, distinctive brand across resort experiences, venues, and marketing channels. The Director translates business objectives into brand strategies, marketing campaigns, and creative content that build awareness, engage guests, and support revenue generation. Working with resort leadership, department heads, and external marketing partners, the Director establishes brand standards, directs creative initiatives, and oversees print, digital, photography, and video content. The role combines strategic planning, creative expertise, hands-on execution, and cross-functional collaboration to align marketing with the resort’s positioning, operational priorities, and business goals. The position is responsible for brand strategy, creative services, and designated marketing initiatives. Social media publishing and account management are coordinated with resort leadership and external marketing partners. Website development and maintenance, and daily operational management of individual resort venues, are outside the position’s direct scope. The role summary is not exhaustive; other responsibilities may be assigned. The position is at-will and subject to change at the Company’s discretion. A background check is required.
Requirements
- 5–7 years of progressively responsible experience in brand strategy, marketing, or creative services.
- Proficiency in graphic design, photography, video production, and copywriting.
- Ability to influence stakeholders, manage competing priorities, and provide creative direction.
- Demonstrated success developing campaigns and creative content aligned with business objectives.
- Ability to perform duties involving regular sitting, standing, walking, communication, and computer use.
- Ability to meet physical demands that may include extended standing or walking, occasional bending and reaching, and lifting or transporting equipment weighing up to 25 pounds.
- Ability to manage multiple priorities and meet deadlines in a fast-paced hospitality environment.
- Must be able to pass a background check.
Nice To Haves
- Leadership experience preferred.
- Experience in hospitality, luxury resorts, tourism, or lifestyle brands preferred.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred, or equivalent experience.
Responsibilities
- Guide brand positioning and messaging for the resort and its individual venues, maintaining a cohesive identity while recognizing each venue’s audience.
- Establish and maintain standards for design, brand colors, typography, photography, and written communications.
- Develop and maintain an annual brand and creative strategy aligned with business objectives, seasonal priorities, and revenue opportunities.
- Partner with resort leadership to establish marketing priorities and coordinate creative initiatives across departments.
- Evaluate brand positioning and guest perceptions to identify opportunities for differentiation and improved market visibility.
- Lead development and production of print and digital materials, including advertisements, menus, brochures, digital signage, event graphics, promotional displays, and guest communications.
- Produce original photography, video, graphic design, and copywriting that showcase resort amenities, experiences, and people.
- Manage creative projects from request through concept development, approval, and final delivery.
- Coordinate with printers, production vendors, and outside creative partners to maintain quality and meet deadlines.
- Organize and maintain approved marketing assets for resort teams and external partners.
- Lead content creation and creative direction for assigned portions of the resort’s social media presence.
- Collaborate with external marketing partners on content calendars, campaign priorities, messaging, and promotional timing.
- Review proposed content and posting calendars within the established approval process.
- Provide original assets, accurate resort information, and timely updates to support scheduled campaigns.
- Coordinate coverage of resort events, experiences, and community initiatives for appropriate marketing channels.
- Guide creative development for local and regional print, radio, and television advertising.
- Develop advertising concepts, scripts, messaging, and supporting creative assets.
- Coordinate campaign execution with leadership, media representatives, and external marketing partners.
- Identify community partnerships and promotional opportunities that strengthen resort awareness and encourage visitation.
- Support campaigns promoting overnight stays, recreation, dining, membership, group business, and special events.
- Serve as the primary internal resource for brand guidance and creative services.
- Work with department leaders to understand promotional needs, gather accurate information, and establish project priorities.
- Coordinate creative deadlines with the event calendar, seasonal business needs, and operational readiness.
- Maintain a clear process for creative requests, review, approval, and delivery, and communicate project status and production needs to stakeholders.
- Review available marketing reports with leadership and external partners to evaluate campaign effectiveness.
- Use measures such as engagement, inquiries, bookings, visitation, and attributable revenue to inform recommendations.
- Recommend improvements to messaging, creative materials, campaign timing, and marketing priorities.
- Provide leadership with updates on creative initiatives, campaign results, and opportunities for improvement.
- Pass a background check.
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What This Job Offers
Job Type
Full-time
Career Level
Director
