Director of Brand Partnerships

Benzinga•Detroit, MI

4d•Remote

About The Position

Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends. Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience. We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets. The Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga’s retail investor audience. The role is centered on selling brand dollars, not performance — including sponsored content (articles and video), executive interviews, brand storytelling, integrated campaigns, and event-based activations. This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.

Requirements

5+ years of experience in: Media sales, Digital advertising, Branded content or sponsorship sales, Financial services or fintech marketing/sales
Proven track record of closing deals and hitting quota
Experience selling content-driven or brand-led marketing solutions
Strong ability to engage senior marketing stakeholders
Excellent communication, presentation, and negotiation skills
Experience managing full sales cycle from prospecting to close

Nice To Haves

Experience selling sponsored content, video, or integrated media campaigns
Familiarity with how brands allocate brand vs. performance budgets
Existing relationships with: Financial services marketing teams, Fintech companies, Agencies and media buyers
Experience closing six-figure+ partnerships

Responsibilities

Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
Source, develop, and close integrated marketing partnerships end-to-end
Package and sell solutions including: Sponsored content articles, Sponsored video and executive interviews, Brand storytelling campaigns, Newsletter and homepage integrations, Creative sponsorships and brand activations
Negotiate pricing, packaging, and long-term partnership agreements
Close mid-market to enterprise-level brand deals, including six-figure campaigns
Build and grow relationships with: Marketing leaders (CMOs, VPs of Marketing, Brand Directors), Growth and acquisition teams, Agencies and media buyers
Target key financial verticals including: Fintech and investing apps, Brokerages and trading platforms, ETF issuers and asset managers, Crypto and emerging financial platforms, Consumer finance brands
Target non-endemics looking to get their story in front of retail investors
Position Benzinga as a trusted media partner for brand storytelling and investor education
Drive repeat business through always-on content programs and recurring campaigns
Build and maintain a strong pipeline of brand marketing opportunities
Prospect into both direct brands and agencies
Identify companies actively investing in awareness (e.g., launches, raises, new products)
Maintain accurate forecasting and CRM discipline