Director of Brand Operations - Club Pilates

Xponential Fitness, LLC • Irvine, CA

6h • $100,000 - $120,000 • Hybrid

About The Position

The Director of Brand Operations will report to the VP of Brand Operations and drive operational excellence, with a focus on increasing same store revenue, enhancing franchise profitability, and optimizing the sales process. This role will collaborate Brand Marketing, Training & Experience, Retail, and Field Operations teams to ensure cohesive brand management and operational excellence across all channels.

Requirements

• Minimum of 5+ years of progressive leadership experience in brand operations, preferably within the fitness, wellness, or franchising industry, with direct oversight of multi-unit sales and operations (U.S. and/or Canada preferred)
• Proven track record of driving revenue growth, including Same Store Sales (SSS) and Average Unit Volume (AUV), through strategic planning and operational execution
• Demonstrated success in leading, coaching, and developing high-performing teams, including experience managing managers or supervisors and improving overall team performance
• Strong cross-functional collaboration skills, with the ability to effectively partner with Marketing, Training & Experience, and Field Operations to achieve business objectives
• Exceptional communication and interpersonal skills, with the ability to influence, present to, and build relationships with stakeholders at all levels, including senior leadership
• Highly analytical and data-driven, with strong problem-solving capabilities and the ability to make sound decisions in fast-paced, high-pressure environments
• Strong organizational, time management, and multitasking skills, with the ability to manage competing priorities and meet deadlines
• Experience developing reports, analyzing performance metrics, and delivering insights and presentations to senior leadership
• Customer-centric mindset with strong relationship management, conflict resolution, and issue management capabilities
• Solid understanding of operational standards, policies, and business objectives within a multi-unit or franchise environment
• Highly motivated, results-oriented, and able to thrive in a dynamic, fast-paced organization
• Bachelor’s degree in Business Administration, Marketing, or a related field required

Nice To Haves

• MBA preferred

Responsibilities

• Collaborate with the Field Support team (Regional Directors) to ensure studios are receiving guidance and support on following proper sales policies, pricing structures, and operational standards.
• Collaborate with the Vice President of Brand Operations on developing and implementing a nationwide sales strategy to drive membership growth across the system. Identify opportunities for revenue growth.
• Regularly support franchisees and studio management from a brand perspective in areas where brand expertise is necessary.
• Develop best practices and playbooks for sales processes, lead conversion, customer retention, and operational efficiencies.
• Collaborate with the marketing department to develop lead generation and promotional strategies that drive membership sign-ups.
• Tracks KPIs such as membership conversions, retention rates, and revenue per studio.
• Support Franchise owners & studio performance by ensuring they have the tools and strategies to succeed in growing membership base total revenue.
• Training GMs and sales teams on lead generation, sales process conversion, and retention best practices.
• Monitor key performance indicators (KPIs) such as membership sales, conversion rates, and revenue per member in order to identify challenges and opportunities for improvement.

Benefits

• Comprehensive Medical, Dental and Vision benefits
• FSA/HSA Plans
• Annual bonus opportunities
• Monthly Cell Phone Allowance
• 401k plan with 4% company match
• Complimentary corporate memberships to XPLUS and XPASS
• Exclusive discounts on retail brand merchandise
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees