Director of Brand Marketing, NOYZ

Beach House Group • Los Angeles, CA

23h • Hybrid

About The Position

NOYZ is seeking a self-motivated and strategic Director of Brand Marketing to join their team. This person will serve as a strategic and executional right hand to the SVP of Marketing, helping shape the work, independently leading key priorities, and translating broader direction into exceptional execution across the organization. NOYZ is a first-of it’s-kind fine fragrance house born in LA, making fragrances fueled by feelings, not fantasies with unconventional, clean ingredients and innovative formats. Backed by Beach House Group, NOYZ is positioned as the next category-defining brand in a fast-paced, impact-driven environment.

Requirements

• 6-10+ years of Brand Marketing experience
• Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns.
• Strong brand strategy, positioning, messaging, and copy development experience.
• Experience with complex cross-functional workstreams while managing multiple priorities and external partners.
• Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets.
• Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions.
• Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams.
• Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.

Nice To Haves

• A strategic operator who seamlessly shifts between big-picture thinking and hands-on execution.
• A builder who creates clarity, momentum, and scalable ways of working as the brand grows.
• A roll-up-your-sleeves marketer who is equally comfortable developing strategy, writing a brief, building a deck, or jumping into execution.
• An owner who sees opportunities, not obstacles, and consistently moves work forward.
• A multiplier who elevates the thinking, quality, and execution of everyone around them.
• A commercially minded marketer who balances creativity with budgets, timelines, and measurable business impact.
• A low-ego, high-EQ collaborator who brings a strong point of view, responds well to direction and feedback, and knows when to lead, support, or execute.

Responsibilities

• Lead end-to-end GTM execution for new launches and core replenishments, from positioning and narrative development through channel rollout and post-launch analysis.
• Oversee creative asset requests and maintain integrated campaign calendars spanning multiple departments.
• Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints.
• Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives.
• Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets.
• Serve as the brand guardian, reviewing and approving creative across all formats to ensure consistency with brand guidelines, voice, aesthetic, and strategic intent.
• Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards.
• Develop copy for core replenishments and ensure approved messaging is adapted across all consumer touchpoints.
• Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline.
• Own the cross-functional marketing report, consolidating input across influencer, social, PR, and all relevant channels.
• Own the marketing workstream for celebrity and talent partnerships, including building decks, managing deliverables and timelines, and coordinating cross-functionally.
• Partner with the VP of Talent to support the execution of partnership commitments and deliverables.
• Ideate and partner on the development of brand collaborations and partnerships.
• Manage external agency and vendor relationships, including creative partners, copywriters, PR agencies, event agencies, and production partners.
• Contribute to the strategy and execution of TikTok Shop, affiliate marketing initiatives, and other emerging creator ecosystems.
• Drive cross-functional launch readiness, ensuring all workstreams, stakeholders, and deliverables are aligned.
• Contribute to the strategy and execution of international expansion initiatives.

Benefits

• A rare chance to shape a brand from its earliest inflection point.
• Creative freedom and a mark on one of the fastest brands growing in social.
• A fast-paced, no-BS environment that values experimenting, ambition, being different and laughter, with minimal use of PowerPoint and absolutely no corporate RACIs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed