Director of Marketing - Retail & Brand

Story Cannabis•Phoenix, AZ

1d•Hybrid

About The Position

The Director of Marketing will oversee the brand and retail marketing activation teams while partnering with Ecommerce and CRM/Loyalty. The role will own the retail marketing strategy nationwide with a designated state of Arizona. This is a management role grounded in driving store traffic, basket size, and repeat visits, with accountability for turning national strategy into consistent, high-performing local execution at the store level with support teams. Beyond retail, this role extends the Story brand across the full consumer journey, connecting in-store experiences to community, culture, and lifestyle touchpoints that build lasting loyalty.

Requirements

Bachelor’s degree in Marketing, Advertising, or a related field; equivalent experience considered.
10+ years of marketing experience with a strong retail focus; cannabis experience required.
Proven track record driving measurable store-level results (traffic, revenue, retention) across multiple markets.
Experience managing new store openings, retail brand launches, and promotional programs at scale.
Demonstrated experience planning and executing consumer events, grassroots activations, or community marketing programs.
Deep fluency in retail marketing mechanics: promotional strategy, in-store execution, local marketing, and omnichannel integration.
Strong grasp of brand experience principles; able to connect retail strategy to the broader consumer journey.
Strong analytical skills with the ability to translate sales and campaign data into actionable strategy.
Demonstrated ability to execute and communicate enterprise-level retail marketing strategies and briefs.
Strong executive communication and cross-functional collaboration and influence skills.
Advanced project management capabilities; able to run multiple high-priority programs simultaneously.
Comfortable operating in a fast-paced, growth-stage environment.
Familiarity with design tools (e.g., Canva, Adobe Express) and strong collaboration with creative teams/agencies.

Responsibilities

Lead and mentor the marketing team by establishing goals, coaching employees, managing performance, and supporting professional development.
Develop and manage the annual marketing budget, ensuring effective allocation of resources and strong financial stewardship.
Own national retail marketing strategy with a clear mandate to drive store traffic, transaction volume, and customer retention across all markets and formats.
Build and manage national promotional calendars, campaign toolkits, and execution playbooks that store teams can activate with consistency.
Identify market-level performance gaps and deploy targeted retail tactics to close them; localizing national programs where needed.
Define and enforce standards for in-store merchandising, visual storytelling, signage, and retail environment across all locations.
Lead the development of campaign toolkits, POS materials, and store-ready assets that execute brand strategy at the shelf and budtender level.
Own the retail marketing playbook for new store openings from pre-launch community awareness through grand opening and ramp-up periods.
Establish and manage brand partner and wholesale vendor marketing programs that drive in-store visibility, trial, and sell-through.
Track and report on key retail marketing KPIs including store traffic, conversion, basket size, promotional lift, and customer retention.
Use sales data, customer insights, and campaign results to continuously refine strategy and reallocate spend toward highest-performing programs.
Present performance updates and strategic recommendations to the VP of Marketing and cross-functional leadership.
Drive consumer engagement through integrated omnichannel strategies; including events, grassroots activations, and community partnerships; that extend the brand beyond the store.
Plan and execute local market events and community activations that build brand awareness, trial, and affinity in each Story market.
Collaborate with digital and lifecycle teams to ensure a connected consumer journey from online discovery through in-store visit and post-purchase engagement.
Analyze campaign performance and customer data to optimize marketing effectiveness, return on investment (ROI), and customer engagement.
Support acquisition integration efforts by developing marketing transition plans, brand migration strategies, and communication plans for newly acquired markets.