Director of Brand Marketing, NOYZ

Beach House Group • Los Angeles, CA

1d • $160,000 - $190,000 • Hybrid

About The Position

NOYZ is seeking a self-motivated and strategic Director of Brand Marketing to join their team. This person will serve as a strategic and executional right hand to the SVP of Marketing, helping shape the work, independently leading key priorities, and translating broader direction into exceptional execution across the organization. NOYZ is a first-of it’s-kind fine fragrance house born in LA, making fragrances fueled by feelings, not fantasies with unconventional, clean ingredients and innovative formats. Backed by Beach House Group, NOYZ is the next category-defining brand. The team moves fast, embraces creative freedom and storytelling, while having fun doing things differently.

Requirements

• 6-10+ years of Brand Marketing experience
• Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns.
• Strong brand strategy, positioning, messaging, and copy development experience.
• Experience with complex cross-functional workstreams while managing multiple priorities and external partners.
• Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets.
• Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions.
• Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams.
• Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.

Nice To Haves

• A strategic operator who seamlessly shifts between big-picture thinking and hands-on execution.
• A builder who creates clarity, momentum, and scalable ways of working as the brand grows.
• A roll-up-your-sleeves marketer who is equally comfortable developing strategy, writing a brief, building a deck, or jumping into execution.
• An owner who sees opportunities, not obstacles, and consistently moves work forward.
• A multiplier who elevates the thinking, quality, and execution of everyone around them.
• A commercially minded marketer who balances creativity with budgets, timelines, and measurable business impact.
• A low-ego, high-EQ collaborator who brings a strong point of view, responds well to direction and feedback, and knows when to lead, support, or execute.

Responsibilities

• Lead end-to-end GTM execution for new launches and core replenishments - from positioning and narrative development through channel rollout and post-launch analysis - in close partnership with the SVP of Marketing.
• Oversee creative asset requests across the marketing organization and maintain integrated campaign calendars spanning multiple departments, executing against them.
• Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints - overseeing agencies and external partners to bring each activation to life on brand and on budget.
• Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives - accelerating cross-functional collaboration between marketing and DTC to maximize revenue and storytelling opportunities.
• Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets - including messaging hierarchies, key claims, and consumer-facing materials.
• Serve as the brand guardian - reviewing and approving creative across all formats to ensure all assets, copy, and execution consistently reflect brand guidelines, voice, aesthetic, and strategic intent.
• Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards, including launch and product-specific outlines.
• Develop copy for core replenishments and ensure approved messaging for all brand copy is effectively adapted across all consumer touchpoints.
• Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline serving both organic UGC and paid media needs, informed by data and brand priorities.
• Own the cross-functional marketing report - consolidating input across influencer, social, PR, and all relevant channels into a single view of activity, performance, and key learnings.
• Own the marketing workstream for celebrity and talent partnerships - including building decks for internal and external approvals, managing deliverables and timelines, and coordinating cross-functionally to ensure partnership activations are executed on brand and on schedule.
• Partner with the VP of Talent to support the execution of partnership commitments and deliverables, serving as a point of accountability to ensure workstreams stay on track and key milestones are met.
• Ideate and partner on the development of brand collaborations and partnerships that extend the reach of NOYZ in unique, unexpected ways aligned to brand values.
• Manage external agency and vendor relationships - including creative partners, copywriters, PR agencies, event agencies, and production partners - briefing, directing, and holding each accountable to deliver on brand and on time.
• Contribute to the strategy and execution of TikTok Shop, affiliate marketing initiatives, and other emerging creator ecosystems. Partnering cross-functionally while maintaining brand consistency and commercial objectives.
• Drive cross-functional launch readiness, ensuring all workstreams, stakeholders, and deliverables are aligned to deliver flawless execution.
• Contribute to the strategy and execution of international expansion initiatives

Benefits

• A rare chance to shape a brand from its earliest inflection point.
• Creative freedom and a mark on one of the fastest brands growing in social.
• A fast-paced, no-BS environment that values experimenting, ambition, being different and laughter, with minimal use of PowerPoint and absolutely no corporate RACIs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed