Director of Brand & Communications

Uneekor•Dallas, TX

20d•$160,000 - $170,000

About The Position

Uneekor is a golf simulation technology company with nearly two decades of experience developing golf simulation technology and solutions. The Director of Brand & Communications will own the Uneekor brand story internally and externally, shape its messaging and positioning, and establish its tone of voice and brand character across B2B and B2C touchpoints. The role combines detailed technical writing with concise, attention-grabbing copy and includes guiding the strategic direction of imagery, video, CGI, and graphics to support launches, campaigns, and business objectives. The director will also lead internal brand communications so employees at headquarters and in regional teams can confidently tell the Uneekor story. The role involves developing brand strategy and architecture, maintaining brand guidelines, partnering with product and creative teams, directing content execution with internal teams and external agencies, and adapting content for global markets. The employee will occasionally travel and must be able to meet the physical demands described in the posting.

Requirements

Bachelor’s degree in marketing, communications, journalism, business administration, or a related field.
8–12+ years of experience in brand, communications, or content roles, ideally across both B2B and B2C.
A portfolio demonstrating both long-form technical writing and short, attention-grabbing headline copy.
A track record of building or repositioning a brand.
Experience in PR, media relations, and internal communications.
Experience marketing premium, technical, or enthusiast products to knowledgeable audiences.
Strong storytelling, negotiation, communication, and interpersonal skills.
Ability to think strategically and analytically and connect brand and communications work to business growth.
Ability to use data to make informed decisions.
Excellent organizational and project management skills, with keen attention to detail.
Flexibility to adapt to changing priorities and market dynamics.
Ability to meet the stated physical demands, including frequently lifting and/or moving up to 25 pounds.
Some travel is required.

Nice To Haves

Team leadership experience.
Golf industry experience or strong golf knowledge.
Experience with gaming, simulation, or sports technology.
Familiarity with CRM and marketing automation tools.

Responsibilities

Define, shape, and deliver Uneekor’s overarching messaging to support brand, marketing, and business objectives across B2B and B2C touchpoints.
Build and evolve the brand platform, including positioning, purpose, brand pillars, origin story, and brand architecture for product lines and software.
Own brand guidelines and ensure they are applied consistently by internal teams, agencies, dealers, and partners.
Translate complex technical product specifications and features into clear, compelling, consumer-centric benefits.
Develop campaign headlines, slogans, and messaging for brand recognition, product launches, and marketing initiatives.
Tailor messaging to audience segments, their needs, challenges, and decision drivers.
Establish and maintain a consistent brand voice, tone, and narrative, using storytelling to build trust and emotional connection.
Partner with design, production, and creative teams to align messaging with visuals, imagery, video, and graphics.
Collaborate with product teams to develop technically accurate go-to-market messaging that differentiates Uneekor from competitors.
Support content execution with internal teams and external agencies for launches, digital campaigns, website content, and event signage.
Use insights, performance data, and best practices, particularly for social and digital channels, to optimize content effectiveness and influence platform algorithms.
Oversee content adaptation and localization for global markets with translation and regional partners.
Conduct competitive analysis to assess market messaging, identify opportunities, and refine content strategies.