Director of B2B Marketing Strategy: Mid-Market & DR

Tubi•Los Angeles, CA

3d•$151,900 - $217,000•Hybrid

About The Position

Tubi is seeking a Director of Marketing to lead the strategic planning, investment, and execution of marketing initiatives that drive revenue growth for our Mid-Market and DR advertising business. Reporting to the SVP of B2B Marketing, this role will oversee how marketing budget, programs, and resources are deployed to maximize pipeline, revenue, and efficiency across the Mid-Market/DR segment. You will act as a key partner to Sales leadership, helping shape go-to-market strategy, prioritize investments, and ensure marketing is aligned to the highest-impact revenue opportunities. As a leader within the B2B Marketing organization, you will own the end-to-end growth strategy—from budget allocation and channel mix to lifecycle programs and performance optimization—building a scalable, data-driven engine that supports both immediate demand and long-term business growth. You will partner closely with Sales, RevOps, Ads Marketing, Ad Product Marketing, and Media to develop an integrated approach to market coverage, pipeline generation, and revenue acceleration. This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to our office two-three days/week.

Requirements

Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes
Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and investment decisions
Excellent cross-functional leadership and communication skills, with experience partnering closely with Sales and Revenue teams
Understanding of Account Based Marketing and demand generation
Ability to operate at both a strategic and executional level in a fast-paced environment
8+ years of experience in B2B demand generation or growth marketing
Experience in advertising, media, ad tech, or related industries preferred
Bachelor’s Degree
Demonstrated track record of driving measurable pipeline and revenue impact

Responsibilities

Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages
Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy
Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency
Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics
Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)
Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them
Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment