Director of Athlete Acquisition

D1 Training • Sandy Springs, GA

2d • Onsite

About The Position

D1 Training is an athletic-based performance facility serving youth athletes and adults. We are hiring a results-driven Sales & Performance Director to own the sales pipeline, run consultations, and close high-ticket personal training packages ($3,000+). This is not a desk sales job. This role requires credibility on the training floor and confidence in structured consultations that lead to high-value personal training programs. Your Primary Mission: Drive performance results for members while growing personal training revenue through consultative, goal-based selling. You must be equally comfortable: Talking periodization and recovery, Running a performance consultation, Prescribing individualized training plans, Closing high-ticket personal training packages.

Requirements

• 3+ years experience in personal training, strength coaching, or athletic performance
• Experience discussing program design, recovery, and progression with clients
• Comfortable selling structured personal training programs ($3,000+)
• Experience managing leads and consultations
• Strong accountability and follow-up discipline
• 2+ years of Go High Level CRM Experience

Nice To Haves

• NASM, CSCS, ISSA, or comparable certification
• Experience in boutique fitness or performance training environments
• Leadership or team management experience

Responsibilities

• Own and manage the full sales pipeline from lead to close
• Run structured consultations and goal-setting sessions
• Close high-ticket personal training and performance packages ($3,000+)
• Convert 60%+ of qualified consultations
• Execute daily follow-up via calls, texts, and CRM systems
• Drive membership, personal training, and program revenue
• Track KPIs: leads, show rate, close rate, PT revenue, retention
• Train and coach staff on sales conversations and conversion
• Oversee POS, contracts, and billing accuracy

Benefits

• Bonus based on performance
• Opportunity for advancement
• Paid time off
• Free D1 membership
• Ongoing training and development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed