Director of Analytics

Movers+Shakers • Los Angeles, NY

9h

About The Position

Movers+Shakers is a social-first creative agency that works with brands including e.l.f., SharkNinja, Hilton, and P&G. The agency focuses on social strategy, campaigns, influencer marketing, always-on content, and community management, and describes its mission as spreading joy. It is experiencing rapid growth as clients seek deeper strategic partnerships.

The Director of Analytics will lead the agency’s approach to social measurement and reporting, using audience intelligence, social performance data, AI, and automation to improve creative work and client outcomes. The role sits at the intersection of data, creative, strategy, and AI, and combines strategic leadership with hands-on execution. The Director will develop scalable analytics operations, advise clients and internal teams, and oversee analytics workflows across multiple engagements.

Requirements

• At least 8 years of experience in social media analytics, measurement, insights, or a related discipline.
• Experience with social analytics and listening platforms such as Sprinklr, Sprout Social, Brandwatch, Talkwalker, or similar tools.
• Experience improving reporting workflows, building dashboards, or implementing automation to increase efficiency.
• Experience architecting, deploying, and managing agentic workflows or multi-agent automation frameworks in an analytics environment.
• Strong storytelling skills and the ability to make complex data accessible and actionable for clients and internal stakeholders.
• Strong organizational and project management skills, including the ability to manage multiple priorities and deliverables.
• Experience collaborating with or overseeing distributed teams, freelancers, or external partners.
• Proactive and resourceful, with the ability to work independently and collaboratively.

Nice To Haves

• Experience in an agency or consultancy environment.
• Familiarity with audience research and syndicated insights platforms such as GWI, MRI-Simmons, or YouGov.
• Strong interest in culture, social algorithms, and the intersection of data science and creative storytelling.

Responsibilities

• Own and evolve social media measurement and reporting across platforms including TikTok, Instagram, Facebook, LinkedIn, and Threads.
• Develop and refine KPI frameworks, benchmarks, and measurement methodologies that connect social performance to client objectives.
• Analyze platform algorithms and social performance to identify drivers of viral success and audience growth.
• Translate complex data into actionable strategies for creative teams and clients.
• Partner with strategy, creative, and media teams on optimization, testing, and campaign effectiveness.
• Ensure consistency, accuracy, and quality in client reporting and analytics deliverables.
• Design and improve reporting frameworks using AI and automation.
• Assess reporting processes and identify ways to increase efficiency, scalability, and quality.
• Use emerging technologies to streamline data collection, reporting, and analysis.
• Develop standardized reporting frameworks, dashboards, and workflows that scale across client accounts.
• Work with internal teams and external resources to improve analytics delivery.
• Monitor analytics tools and technologies and recommend practical solutions.
• Advise client teams on social performance, audience behavior, and measurement strategy.
• Lead analytics presentations and client discussions, turning findings into business and creative recommendations.
• Identify trends and performance insights to inform content strategy and future campaigns.
• Coordinate with account leadership to align analytics deliverables with client expectations and business goals.
• Oversee analytics workflows and reporting deliverables across multiple client engagements.
• Provide direction, quality oversight, and support to internal and external analytics resources.
• Establish processes and best practices that improve consistency, efficiency, and collaboration.
• Educate cross-functional teams on how to understand and use social data.
• Balance strategic leadership with hands-on execution in a fast-paced agency environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed