Director of Analytics
About The Position
Movers+Shakers is seeking a visionary analytics leader to turn social performance and audience intelligence into actionable insights that strengthen creative work and drive meaningful business results for clients. The role sits at the intersection of data, creative, strategy, and AI, and focuses on developing real-time, AI-driven intelligence rather than traditional reporting. The Director of Analytics will own the agency’s approach to social measurement and reporting, partner closely with cross-functional teams, and modernize analytics operations through emerging technologies, AI, and automation. The ideal candidate combines analytical thinking, storytelling, and hands-on building, with an ability to identify scalable ways of working. The role includes overseeing social measurement across major platforms, building KPI frameworks and benchmarks, interpreting algorithms and audience behavior, innovating reporting and automation, advising clients, and providing operational direction and quality oversight across analytics workflows and resources.
Requirements
- At least 8 years of experience in social media analytics, measurement, insights, or a related discipline.
- Experience with social analytics and listening platforms such as Sprinklr, Sprout Social, Brandwatch, Talkwalker, or similar tools.
- Experience improving reporting workflows, building dashboards, or implementing automation to increase efficiency.
- Experience architecting, deploying, and managing agentic workflows or multi-agent automation frameworks within an analytics environment.
- Strong storytelling skills, with the ability to make complex data accessible and actionable for clients and internal stakeholders.
- Strong organizational and project management skills, including the ability to manage multiple priorities and deliverables.
- Experience collaborating with or overseeing distributed teams, freelancers, or external partners.
- Proactive and resourceful, with the ability to work independently and collaboratively.
Nice To Haves
- Experience in an agency or consultancy environment.
- Familiarity with audience research and syndicated insights platforms such as GWI, MRI-Simmons, or YouGov.
- Strong interest in culture, social algorithms, and the intersection of data science and creative storytelling.
Responsibilities
- Own and evolve social media measurement and reporting across TikTok, Instagram, Facebook, LinkedIn, Threads, and other key platforms.
- Develop and refine KPI frameworks, benchmarks, and measurement methodologies that connect social performance to broader client objectives.
- Analyze platform algorithms to identify drivers of viral success and audience growth.
- Translate complex data into actionable strategies for creative teams and client campaigns.
- Partner with strategy, creative, and media teams on optimization opportunities, testing, and campaign effectiveness.
- Ensure consistency, accuracy, and quality across client reporting and analytics deliverables.
- Develop reporting frameworks using AI and automation to improve speed and precision.
- Evaluate reporting processes and identify opportunities to improve efficiency, scalability, and quality.
- Use AI, automation, and emerging technologies to streamline data collection, reporting, and analysis.
- Help build standardized reporting frameworks, dashboards, and workflows that can scale across client accounts.
- Work with internal teams and external resources to improve analytics delivery.
- Monitor emerging analytics tools and technologies and propose practical solutions.
- Serve as an analytics partner to client teams, advising on social performance, audience behavior, and measurement strategy.
- Lead analytics presentations and client discussions, turning findings into business and creative recommendations.
- Identify trends, opportunities, and performance insights to inform content strategy and future campaigns.
- Collaborate with account leadership to align analytics deliverables with client expectations and business goals.
- Oversee analytics workflows and reporting deliverables across multiple client engagements.
- Provide direction, quality oversight, and support to internal and external analytics resources.
- Establish processes and best practices that improve consistency, efficiency, and collaboration.
- Educate cross-functional teams on understanding and using social data.
- Balance strategic thinking with hands-on execution in a fast-paced agency environment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
