Director of Analytics & Strategy

Houston Rockets -- Toyota Center•Houston, TX
•Onsite

About The Position

The Director of Analytics & Strategy leads the organization’s reporting, visualizations, data mining, and analysis to inform decisions on revenue generation, forecasting, lead scoring, and data systems integration. The department’s primary function is to accelerate growth and success for the business units and enable data-driven decisions across the company, including the Houston Rockets, Houston Comets, and Toyota Center. This role works with business leaders and colleagues to turn data insights into actionable recommendations, supports revenue strategy and market research, and oversees data visualization, predictive modeling, fan engagement and retention initiatives, and data warehouse integration efforts. The Director also oversees team members, providing guidance, training, and career growth while optimizing their output.

Requirements

  • Bachelor’s degree in data science, Business Analytics, Computer Science, Engineering, Information Systems, Statistics, Economics, or a related field.
  • At least 5 years in a leadership role with a Strategy, Analytics, or related team.
  • Strong business acumen and ability to apply data and insights to business strategy.
  • Understanding of predictive modeling techniques, including regression analysis, customer profiling and segmentation, needs analysis, financial modeling, and other quantitative and qualitative analysis techniques.
  • Critical thinking and ability to identify solutions to complex problems.
  • Ability to initiate, design, execute, monitor, and evaluate project or initiative outcomes.
  • Demonstrated ability to collaborate with colleagues across multiple business areas.
  • Effective written and verbal communication skills to convey complex results clearly, concisely, and credibly.
  • Refined presentation skills and expertise in designing effective charts and graphs.
  • Organization, discipline, attention to detail, and persistent curiosity.
  • Experience leading a team and managing multiple projects in a fast-paced environment.
  • Foundational computer skills, including Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
  • Experience in database management and working with relational databases.
  • Fluent in SQL programming for database querying and management.
  • Experience with Tableau is required.
  • Experience with a data science toolkit such as Python or R is required.
  • Deep understanding of statistical methods including linear regression, logistic regression, clustering, and time-series forecasting is required.
  • Able to adjust to changing work hours and locations as needed.

Nice To Haves

  • Experience with Snowflake; listed as preferred.

Responsibilities

  • Create and implement the display and distribution of data, measurement, and forecasting for company stakeholders.
  • Proactively consult with departments and the executive team on topics requiring in-depth analysis.
  • Partner with the SVP of Performance Marketing & Business Intelligence on revenue strategy functions, including rate card valuations, dynamic pricing, inventory management, and paid media impact.
  • Lead business processes including sales forecasting, lead scoring, market penetration, and other predictive modeling efforts.
  • Oversee the data visualization strategy and maintain a user-friendly library of available data resources.
  • Plan and implement ways to source and track fan behavior, engagement, and retention, including loyalty and retention programs.
  • Partner with the Engineering & Innovation team on data warehouse efforts focused on data automation and integrations between data sources.
  • Develop the strategy, implementation, and analysis for the organization’s market research and consumer insights efforts.
  • Partner with the Lifecycle Marketing team on database growth, nurturing, and conversion initiatives.
  • Work with business leaders and colleagues to make actionable recommendations based on data insights.
  • Work closely with the NBA and WNBA on league-wide Analytics & Strategy initiatives.
  • Oversee team members, providing guidance, training, and career growth while optimizing their output.
  • Demonstrate the One Team philosophy of Passion, Accountability, Customer Focus, and Teamwork.
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