Director of Advocacy and Community

Advarra•United States of America,

3d•$144,000 - $278,000•Remote

About The Position

The Director of Advocacy and Community builds Advarra’s community and advocacy programs, starting with research sites. The role develops year-round Onsemble engagement, leads marketing for the Site-Sponsor Consortium, and builds lasting relationships with customers and industry partners. The programs may expand to serve sponsors and CROs as they develop. Reporting to the VP, Product Marketing, the Director works across Marketing, Product, Commercial, and Customer Success to bring participant perspectives into Advarra’s programs and industry discussions. The role includes representing Advarra at industry events and customer forums, creating opportunities for customer participation, and sharing community insights and customer evidence with internal teams.

Requirements

12+ years of relevant experience, including sustained work in clinical research at a technology vendor, service provider, sponsor, CRO, research site, or industry organization.
Demonstrated experience building and sustaining a professional or customer community through recurring programming, participation, and peer exchange.
Experience building relationships with clinical research customers, partners, or industry organizations and tailoring programs to the priorities of research sites, sponsors, or CROs.
Experience leading programs across internal functions and external stakeholders without direct reporting authority.

Nice To Haves

Experience developing customer stories, thought leadership, or conference content.
Experience building an advocacy or community program that expanded to new audiences or initiatives.
Experience facilitating discussions and representing an organization in customer or industry forums.
Strong editorial judgment and the ability to recognize substantive customer stories and industry issues.

Responsibilities

Own the strategy, priorities, and success measures for Advarra’s community and advocacy programs, beginning with research sites and potentially extending to other audiences.
Build relationships with customers, community participants, and industry organizations; understand their priorities and create opportunities for contribution and peer connection.
Identify and engage site advocates, developing customer stories, testimonials, videos, speaking engagements, and other participation opportunities.
Assess the fit of G2, Capterra, Gartner Peer Insights, and KLAS Research for Advarra; where relevant, work with Product Marketing and Customer Success on customer reviews and feedback.
Develop year-round Onsemble programming beyond the annual conference, including discussions, events, and content for research sites.
Lead marketing for the Site-Sponsor Consortium, where research sites, sponsors, and CROs address shared operational challenges and develop resources for the wider research community.
Support community engagement for the Council for Responsible Use of AI in Clinical Trials, working with its leaders to involve participants and share the Council’s work with the wider industry.
Identify customer experiences and industry issues to elevate; work with Brand, Product Marketing, and subject matter experts on thought leadership and customer stories.
Represent Advarra at industry events and customer forums; facilitate discussions, interview participants, and contribute to panels and community programs. Use Advarra’s participation in the Society for Clinical Research Sites (SCRS) Global Impact Partner (GIP) program to strengthen relationships and participate in site-focused conversations.
Share community insights and customer evidence with Product Marketing, Product, Commercial, and other teams to inform messaging, programs, and decisions.
Partner with Customer Success to coordinate customer participation and build advocacy opportunities on existing relationships.
Create a repeatable approach to advocate engagement and community programming; track participation, relationship development, and program outcomes, and report progress and opportunities.