Director of Admission Marketing and Communication - Tulane University

Another Source•New Orleans, LA

6d•Hybrid

About The Position

Tulane University is seeking a Director of Admission Marketing and Communication to lead all marketing and communication initiatives aimed at promoting the university to prospective students, families, and counselors. This role is crucial for fueling undergraduate enrollment and positioning Tulane as a leading global university. The Director will be responsible for developing and executing a strategic marketing and communication plan, leveraging Tulane's strong brand recognition and the unique appeal of New Orleans. This is a leadership opportunity for a creative, data-informed marketer to shape the enrollment journey for prospective students.

Requirements

Bachelor's degree.
At least five years of substantial leadership experience in marketing and communications, preferably within higher education.
Demonstrated managerial and supervisory experience, with the ability to lead and develop a professional team.
Experience across marketing disciplines such as writing, design, digital media, experiential marketing, storytelling, and web development.
Strong project management, organizational, and analytical skills with the ability to manage multiple priorities and deadlines.
Experience using data and analytics to inform marketing, communication, and recruitment strategy.
Experience managing a high-volume operation and comparable budget.
Ability to work effectively with campus partners, vendors, senior leaders, faculty, deans, students, families, counselors, and alumni.
Excellent interpersonal and communication skills with the ability to influence, collaborate, and build trust across diverse constituencies.
Cultural awareness, agility, and emotional intelligence, coupled with a commitment to creating a welcoming and valued community.
Ability to thrive in a fast-paced environment, adapt to changing circumstances, and balance multiple initiatives.
Dedication to the mission and complexity of a private, high-research university.

Nice To Haves

Five to ten years of marketing and communication experience, including experience with enrollment marketing in higher education.
Master's degree in business, marketing, or a related field.
Demonstrated leadership within higher education and experience collaborating across schools, departments, and university leadership.
Experience using data management and analytics in strategic planning and program evaluation.
Experience managing budgets and supervising full-time professional staff.
Experience developing and implementing programs, particularly within higher education.
Understanding of Tulane University and the unique culture of New Orleans and Louisiana.

Responsibilities

Lead and execute a comprehensive undergraduate admission marketing and communication strategy to build awareness, increase student demand, and support enrollment goals.
Lead, develop, and inspire a team of 5+ marketing and communication professionals.
Collaborate with a broader team of admission officers and partner across the university.
Guide creative strategy across experiential, digital, and print marketing, including email, text, video, social media, direct mail, and other communications.
Develop student lead-generation campaigns to grow inquiry and prospect pipelines.
Provide direction to creative professionals in copywriting, video, web development, design, and related disciplines.
Shape an engaging digital presence across admission websites, online portals, CRM communications, and social media channels.
Ensure digital experiences align with Tulane's brand and speak to prospective students, families, and counselors.
Oversee the Admission website as a compelling, accurate, relevant, and visually engaging resource.
Guide social media strategy and content to increase engagement and support enrollment goals.
Bring the Tulane and New Orleans stories to life through content, design, video, data visualization, web development, and experiential marketing.
Collaborate with University Communication & Marketing and campus partners to strengthen brand awareness.
Use data and analytics to understand perceptions of Tulane and New Orleans and translate insights into effective marketing strategies.
Develop messaging that communicates the value and return on investment of a Tulane education.
Serve as a compelling storyteller and brand ambassador.
Partner with admission colleagues to elevate the prospective and admitted student visitor experience.
Create experiential marketing opportunities that showcase Tulane and New Orleans.
Enhance campus tours, admission events, and Destination Tulane experiences.
Collaborate across the Office of Admission and Division of Enrollment Management on programs and events.
Participate in prospective and admitted student events and university traditions.
Bring flexibility and enthusiasm to a role that includes frequent evening and weekend responsibilities.