Director of Admission

LASELL UNIVERSITY•Newton, MA

3d•$100,000 - $115,000•Hybrid

About The Position

The Director of Admission is responsible for managing a comprehensive recruitment strategy for first-time and transfer students, both domestically and internationally. The Director is responsible for coordinating the recruitment, outreach, application review, event strategy, undergraduate marketing review and enrollment operations while supervising the undergraduate admission counselors, visit and events, and operations team members. The Director will serve on the Enrollment Management leadership team. The Director is expected to inspire staff and students and to provide a positive team culture that aids the University in successfully achieving enrollment goals.

Requirements

Master’s Degree required
7+ years of experience working in a similar capacity within higher education or another related industry/position
Experience managing staff
Knowledge of Slate by Technolutions (enrollment management software) is required
Proficiency with MS Professional software packages is preferred
Knowledge of enrollment management best practices, NACAC guiding principles, Family Education Rights and Privacy Act
Flexibility, dedication, initiative, confidentiality, and the ability to learn are expected

Responsibilities

Lead all aspects of recruitment, selection and enrollment of new first-year and transfer students
Provide direct supervision of staff, oversee territory management and activities related to recruitment and outreach
Coordinate hiring process, training and professional development of UG admission staff
Manage the undergraduate admission budget including travel, advertising, publications and recruitment events
Analyze recruitment data and continually assess recruitment activities
Assist in the development and management of the communications and marketing strategy for recruitment and financial aid
Collaborate with University employees to continuously innovate admission recruitment strategy
Manage vendor relationships related to admissions activities
Support coordination, planning, and management of all undergraduate admission events, both in-person and virtual
Aid in the assignment of staffing for campus visit program including daily tours, Saturday/Holiday tours, personalized campus visits, group visits, and virtual visits
Continuously evaluate events and impact, collaborate with University employees and other stakeholders in being creative with admission events
Assist in planning overall admission strategy and evaluation of lead/inquiry management plans and internal review processes relative to ability to meet and exceed enrollment goals for undergraduate admission
Direct operations staff in training of department staff in the effective use of Slate
Collaborate in building infrastructure as well as system integrations with other campus applications
Document, evaluate, and make recommendations for improvements to business processes to improve efficiencies in recruitment, communication, and yield
Satisfy institutional data needs used in integration, queries, planning, analysis and marketing
Analyze data to ensure integrity and accuracy
Supports technical projects relating to the functionality of the University's CRM software (Slate)
Manage communications and print creation related to campus visits and events
Establish cadence of communication campaigns
Write, edit, and review ad hoc email communications
Update visual assets for internal and external use
Copy-edit print communication pieces
Establish population lists for print and mail communications
Partially assist in and be responsible for all aspects of the admission and recruitment process including but not limited to: Counseling prospective students and families throughout the college application and selection process
Collaborate with the Associate Vice President of Enrollment Management on Division initiatives
Assisting guidance professionals, faculty, alumni/ae, and prospective students and families to better understand the college’s mission through personal interviews, group presentations, and extensive follow-up communication
Assisting in recruitment related events both on- and off-campus, while representing the University with the utmost professionalism
Complete routine reports related to recruitment, projections, personal schedule, travel, special programs, and professional development
Work with current students, staff, faculty, alumni and other stakeholders that support the recruitment of students
Perform additional duties and assist with special projects as assigned