Director of Acquisition

MaintainX • Montreal, QC

9d

About The Position

MaintainX is a leading AI-powered maintenance and asset management platform with over 13,000 customers and significant recent funding. The company is experiencing rapid growth and is seeking a Director of Acquisition to lead and optimize its inbound growth strategies across paid and organic channels. This role reports to the VP of Growth Marketing & Strategy and involves leading a team of performance marketers, with accountability for pipeline generation, operational efficiency, and forecast accuracy. The core mandate is to build a scalable, AI-native acquisition engine that drives predictable, revenue-efficient pipeline growth and to allocate capital precisely for optimal return.

Requirements

• 7+ years in B2B acquisition/performance marketing (SaaS preferred).
• 2+ years managing performance marketing teams.
• Demonstrated success scaling inbound pipeline with multi-million dollar budgets.
• Deep expertise across Google Ads, LinkedIn, paid social, and SEO.
• Demonstrated experience scaling pipeline efficiently (not just traffic).
• Strong analytical capabilities (Excel/Sheets proficiency required).
• Experience with BI/reporting tools (Tableau, Looker, etc.).
• Strong understanding of attribution models and funnel metrics.
• Clear track record of experimentation and iterative optimization.
• Experience thriving in demanding environments with outsized impact and experiencing great execution at speed.
• Daily user of AI tools (ChatGPT, Claude, Perplexity, etc.).
• Experience applying AI to creative generation, data analysis, or workflow automation.
• Strong prompting skills and ability to QA AI outputs.
• Bias toward automation and operational leverage.

Responsibilities

• Own inbound pipeline and multi-quarter growth forecasting, grounded in conversion, velocity, and revenue assumptions.
• Deliver performance predictability by proactively managing variance, efficiency, and capital allocation.
• Lead and elevate senior performance marketers by setting uncompromising standards for rigor, accountability, and strategic clarity.
• Design structured planning, experimentation, and review cadences that eliminate siloed optimization and drive portfolio-level thinking.
• Implement documented channel strategies, revenue-linked scorecards, and defined experimentation frameworks before scaling spend.
• Ensure clean attribution alignment, executive-ready reporting, and decisions grounded in measurable business impact.
• Maintain deep fluency across Paid Search, Paid Social, SEO/GEO, and cross-channel budget modeling, with the ability to audit, diagnose, and reset strategy.
• Optimize at the portfolio level, balancing efficiency curves and incremental return across channels.
• Build AI-enabled workflows that materially improve velocity, insight generation, forecasting accuracy, and operator leverage.
• Use AI to increase experimentation speed and performance efficiency.

Benefits

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed