Director, NPD Marketing (Contract)

AG1

16h•Remote

About The Position

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team. AG1 is seeking an experienced Director, NPD Marketing (Contract) to provide strategic marketing support for 6-week engagement during a planned leave. This is a remote, project-based contract focused on advancing critical new product development work across positioning, messaging, and creative briefing. In this role, you will partner closely with Brand Marketing, Creative, Consumer Insights, Growth, and cross-functional stakeholders to develop clear, actionable strategic outputs that guide downstream creative and go-to-market execution. You will help translate consumer insights, competitive context, product information, and brand strategy into positioning frameworks and messaging recommendations for upcoming innovation initiatives. This engagement is designed around a focused set of priority deliverables within a defined timeline. The ideal candidate is a senior, strategic marketer who can quickly ramp, bring structure to complex inputs, and deliver polished, executive-ready work.

Requirements

8+ years of experience in brand strategy, innovation marketing, product marketing, or new product development marketing
Proven ability to develop positioning frameworks, messaging architecture, and creative briefs for consumer products
Strong strategic thinking and ability to synthesize complex inputs into clear, actionable recommendations
Experience developing positioning and messaging for new or evolving product spaces
Excellent written communication skills, with the ability to create polished, executive-ready deliverables
Ability to collaborate effectively with brand, creative, insights, product, and go-to-market stakeholders
Strong independent operator who can quickly ramp, manage defined deliverables, and incorporate feedback efficiently

Nice To Haves

Experience in wellness, CPG, supplements, functional food and beverage, or consumer health brands preferred
Prior Director-level or senior consultant experience preferred

Responsibilities

Develop positioning recommendations for emerging product or new category opportunities
Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution
Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities
Create creative briefs that provide clear direction for internal creative teams and/or agency partners
Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points
Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards
Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning

Benefits

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.