Marketing Specialist (Contract)

Canada Diagnostic Centres • Calgary, AB

2d • Onsite

About The Position

At Canada Diagnostic Centres (“CDC”), we are driven by helping Canadians access diagnostic services and providing remarkable experiences to our patients every day. Our care is compassionate, accurate and timely to help patients make progress in their health journey. We live by our vision of “Remarkable Care. Remarkable Careers.” We are currently looking for a Marketing Specialist to join our team in an 18-month temporary full-time position. Working collaboratively with cross-functional teams, you’ll coordinate, create, and implement marketing strategies to educate physicians, other healthcare professionals, and the public on our service offerings. You’ll also support a broad range of marketing activities, including content development, communications, industry engagement, project execution, market intelligence, and reporting. Bringing clarity and compassion to how CDC’s services are communicated, you’ll help patients access remarkable care.

Requirements

• Diploma or degree in Marketing, Business, or a related field.
• Progressive experience across marketing functions, including content development, digital marketing, communications, events, project coordination, market and competitor research, performance measurement, and reporting.
• Strong writing, editing, and communication abilities to create and distribute marketing materials and organizational messaging for a range of channels, audiences, and purposes.
• Demonstrated success organizing, hosting, and supporting organizational participation in events, tradeshows, seminars, and community initiatives.
• A track record of executing multiple marketing and communications initiatives from planning through to completion.
• Proficiency with Adobe Programs, Google AdWords, Meta business tools, Microsoft Office and Canva.
• A history of engaging in professional growth and development.
• Exceptional communication and problem-solving skills, with a highly developed interpersonal approach that is collaborative and builds trust.

Responsibilities

• Partner with internal and external stakeholders, including Practitioner Relations, Core Operations, Clinic, Radiologist, and Leadership teams, to support the development and implementation of marketing strategies that reflect CDC’s brand and organizational priorities.
• Advance marketing initiatives, including promotions and advertising, from planning through to completion by managing timelines and deliverables.
• Create, edit, and maintain materials for CDC’s website, social media, print, promotions, and events, ensuring alignment with brand standards.
• Assist in the development and distribution of internal and external organizational messaging including announcements and surveys.
• Monitor competitor marketing activity and emerging market trends to identify opportunities for improvement and potential risks.
• Organize, host and participate in events, seminars, community events, tradeshows, and conferences.
• Compile and summarize marketing performance and sales data from campaigns, website activity, email, and social media, using analytics to inform marketing planning and tactical improvements.

Benefits

• Industry-leading wages and unique additional earning opportunities.
• Vacation, personal days, sick leave, and paid time off for your birthday.
• Medical, dental, and vision benefits, plus access to our Employee & Family Assistance Program.
• Opportunities to learn, grow, challenge and develop your career.
• RRSP/TFSA plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree