Director, Mobile Key Cutting Van Sales

The Hillman Group, Inc.•Atlanta, GA

About The Position

Hillman is seeking a results-driven, hands-on Director to lead and grow its mobile automotive key cutting and programming business. The role is responsible for sales execution, market expansion, customer relationships, field operations, fleet and logistics coordination, route optimization, financial performance, and leadership development across a geographically dispersed mobile fleet. The Director will develop growth strategies, engage with customers, analyze performance, visit field operations, and work with Regional Managers and frontline teams to address challenges and improve results. The Director will lead sales and operational performance across multiple markets, including developing business opportunities and strategic customer partnerships, establishing targets and operating standards, and overseeing customer service, workforce deployment, vehicles, equipment, inventory, and supplies. The position also manages budgets, forecasts, capital investments, resource allocation, and profit and loss performance, and provides executive leadership with updates on results, risks, and opportunities. Frequent travel of up to 70%, including overnight travel, is required to support customers, field teams, market launches, and operational improvement initiatives. Being located near a major airport is a plus.

Requirements

  • At least 10 years of progressive leadership experience in field operations, route-based sales, mobile services, automotive services, or a related industry.
  • At least five years of experience leading leaders, including Regional Managers, Market Managers, or similar multi-location field leadership positions.
  • Demonstrated success driving new business, growing revenue, managing customer relationships, and improving profitability.
  • Experience leading a geographically dispersed mobile workforce or route-based service organization.
  • Strong knowledge of field operations, logistics, fleet management, route optimization, territory planning, and workforce deployment.
  • Experience managing multi-market operations with responsibility for sales, customer satisfaction, operational execution, budgets, forecasts, and profit and loss results.
  • Strong business-development, negotiation, account-management, and customer-presentation skills.
  • Ability to coach sales and operational leaders and hold teams accountable for measurable results.
  • Strong financial and analytical skills, including experience with budgeting, forecasting, capital planning, and performance metrics.
  • Ability to move effectively between strategic planning and hands-on field execution.
  • Excellent communication, problem-solving, and stakeholder-management skills.
  • Ability and willingness to travel frequently, up to 70%, including overnight travel.

Nice To Haves

  • Bachelor’s degree in Business, Sales, Operations Management, Automotive Technology, or a related field, or equivalent relevant experience.
  • Experience in the automotive aftermarket, locksmith services, fleet services, mobile services, automotive repair, or a related field is strongly preferred.
  • Being located near a major airport is a plus.

Responsibilities

  • Develop and execute sales strategies to increase revenue, profitability, customer retention, and market share.
  • Identify and pursue business opportunities with automotive dealerships, rental car companies, fleet operators, locksmith networks, automotive service organizations, and other strategic partners.
  • Build and maintain relationships with key customers, decision-makers, and industry partners.
  • Establish sales targets, territory objectives, and performance expectations across markets.
  • Analyze customer trends, competitive activity, pricing, service performance, and market conditions to identify growth opportunities.
  • Participate in customer meetings, business reviews, contract discussions, and negotiations.
  • Support launches and expansion of mobile key cutting services in new geographic markets.
  • Lead mobile key cutting and programming operations across multiple markets, including regular field visits and ride-alongs with mobile teams.
  • Lead Regional Managers and other field leaders, fostering accountability, urgency, safety, customer service, and continuous improvement.
  • Establish operating procedures, productivity standards, service expectations, and performance metrics.
  • Monitor sales, service, labor, fleet, and financial results, and take corrective action when performance falls below expectations.
  • Resolve complex customer and operational issues and ensure a consistent, high-quality customer experience.
  • Recruit, coach, develop, and retain field leaders, and support succession planning for critical positions.
  • Lead onboarding, training, and capability development related to sales, operations, automotive key technology, equipment, safety, and customer service.
  • Oversee logistics for the mobile, route-based service operation, ensuring vans, tools, equipment, technology, inventory, and supplies are available as needed.
  • Optimize route planning, territory coverage, technician scheduling, and vehicle utilization to improve productivity and customer response times.
  • Support inventory planning and replenishment to reduce shortages, service disruptions, and excess inventory.
  • Coordinate resources for new-market launches, including fleet deployment, staffing, training, equipment, inventory, and customer implementation.
  • Identify and implement scalable processes that improve service delivery, reduce operating costs, and support business expansion.
  • Manage budgets, forecasts, capital investments, resource allocation, and profit and loss performance.
  • Use sales, operational, customer, and financial data to guide business decisions and develop action plans for performance gaps and other challenges.
  • Provide executive leadership with updates on sales, field operations, customer activity, financial results, risks, and growth opportunities.
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