Director, Mid-Market Sales (B2C Services)
About The Position
Reddit is seeking a talented leader to build on momentum and shape the future of B2C within its US Mid-Market Services team. This role leads a fast-growing portfolio of B2C advertisers across various industries, including Finance, Travel, Education, Healthcare, Media & Entertainment, and Tech. The B2C Services team is a significant revenue driver for the Mid-Market organization, with potential for growth due to longer sales cycles and higher purchase values. The role involves leading and developing a team of Sales Managers across the U.S., focusing on new customer acquisition and expansion with strategic partnerships, while also defining how B2C is sold, positioned, and scaled across Reddit. This is an opportunity to shape a category Go-to-Market (GTM) motion, influence cross-functional strategy, and inspire teams around a key growth opportunity. This role requires the individual to be based in either New York City (preferred) or Los Angeles, working from the office 1-2 days per week.
Requirements
- 10+ years of leadership experience in media sales
- 2+ years of experience leading teams of managers
- Experience leading and building sales teams at dynamic, industry-leading companies, and motivating those teams by connecting their work to top-line business goals
- Strong analytical and problem-solving skills
- Deep functional knowledge and industry expertise within core B2C segments (Tech, Travel, Education, Healthcare, Finance, etc)
- Ability to forecast critical business needs, look around corners, unblock barriers to success, and influence at all levels
- Experience leading company-wide and/or XFN strategic initiatives
- Experience building and leading a scaled portfolio model, focused on entrepreneurial ways to delight customers at scale
- Passion for Reddit and its incredibly unique audience by understanding the culture, vernacular, and appropriate ways to make brands successful within communities
- Track record of building high-performing teams through mentorship and talent development while attracting new talent.
Responsibilities
- Recruiting, training, and leading an org of top-of-industry Sales Managers, Acquisition Client Partners, Same Store Growth Client Partners, Client Account Executives, and Client Account Managers
- Building and expanding your organization in smart and profitable ways
- Driving Managers and their teams to exceed revenue targets
- Building and managing senior-level relationships with key clients and agency partners
- Advising sales and product management on market opportunities, sales positioning, use of resources, and strategic planning
- Partnering with Marketing to drive new product and partnership launches, marketing communications, and new advertiser acquisition
- Partnering with Sales Ops and Finance to develop financial and operating targets, ensuring alignment with the strategic plan
- Collaborating with peer sales leaders across channels to drive momentum within shared verticals
- Developing GTM strategies unique to Mid-Market client needs and a scaled portfolio model
- Representing Reddit at key industry events and conferences
Benefits
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k with Employer Match
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
- equity in the form of restricted stock units
- commission
- medical, dental, and vision insurance
- 401(k) program with employer match
- generous time off for vacation
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
