Director, Membership Growth
About The Position
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. The WWE has one of the largest and most engaged audiences in all of sports and entertainment globally. The Director of Membership Growth will lead the growth and optimization of a new digital membership product to serve that audience. This role will own the growth strategy across acquisition, conversion, engagement, and retention, with a particular focus on maximizing WWE’s owned fan ecosystem. The ideal candidate combines strong growth and lifecycle marketing experience with commercial judgment and product sensibility. This person be comfortable using data and fan insights to identify growth opportunities, improve the member experience, and help shape the product roadmap. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 6+ years of relevant experience preferred, but open based on fit.
Requirements
- 6+ years of relevant experience preferred, but open based on fit.
- Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus.
Responsibilities
- Own membership subscription growth, including paid members, revenue, conversion, engagement, retention, and churn.
- Develop and manage the growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
- Build lifecycle strategies across acquisition, onboarding, engagement, renewal, retention, and win-back.
- Partner with CRM and Data teams to develop audience segmentation and personalization strategies based on fan behavior, purchase history, engagement, geography, and interests.
- Partner closely with Product and Technology to prioritize product improvements that drive growth and member value.
- Use member behavior, feedback, and performance data to inform new features, benefits, and experiences.
- Collaborate across Marketing, Creative, Ticketing, Ecommerce, Social, Content, Events, and Partnerships to maximize member acquisition and engagement opportunities.
- Own membership forecasting, performance reporting, and senior leadership readouts, including key growth drivers, risks, opportunities, and recommended actions.
- Establish repeatable processes and operating cadences for campaigns, renewals, benefit launches, event activations, and major WWE moments
Benefits
- health care
- retirement
- vacation and other paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
