Director, Member Marketing

USAA•Tampa, FL

1d•$127,310 - $243,340•Hybrid

About The Position

USAA is seeking a Director, Member Marketing to develop marketing plans and strategies that promote the brand's products and services in a way that elevates the brand. This role will help build the brand and raise brand awareness through innovative, multichannel, and cross-functional marketing campaigns. The Director will review market research and competitive intelligence projects to identify and articulate customer, competitor, and industry trends impacting branding opportunities. They will also compile, analyze, and interpret data for in-market campaigns to make strategic and tactical recommendations or adjustments to meet brand business/marketing objectives. This position offers a flexible work environment requiring 4 days in the office per week and can be based in San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, or Tampa, FL. Relocation assistance is not available.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 or more years of progressive related experience required.
3 or more years of direct team lead or management experience required.
Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills and abilities.

Nice To Haves

Proven ability to build and inspire high-performing teams that effectively bridge business outcomes with marketing initiatives.
Strategic vision grounded in a deep understanding of member insights and data analysis, enabling identification of key trends and translation into innovative, multichannel marketing campaigns that elevate the brand and drive measurable outcomes.
Subject-matter expert in membership marketing and delivered new acquisitions through retention marketing strategies.
Excels at managing collaborative relationships, integrating cross-functional efforts, and delivering clear, concise updates to senior leadership.
Ability to manage budgets, assess ROI and KPIs, and navigate risks ensures that marketing investments are efficient and effective in achieving brand business objectives.

Responsibilities

Responsible for leading a team that is facilitating all interaction points between Business Partners and Marketing for marketing, sales and service activities.
Manages collaborative working relationships with Business Partners and Marketing.
Integrates cross-functional collaboration and innovations by supplying knowledge between Business Partners and Marketing.
Provides status updates on marketing, sales and service activities to key stakeholders.
Measure and report performance of all marketing campaigns and assess ROI and KPIs.
Lead integrated team in the development of multi-channel creative campaigns to motivate audience to 'take action'.
May provide additional support, including performance analysis and communications, to key stakeholders, including Senior leadership.
Monitor market trends, research consumer markets and competitors' activities that help support development of marketing strategies.
Responsible for leading and guiding team in managing assigned Marketing budget(s).
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.