Director Medicaid Plan Marketing

Elevance Health•Columbus, OH

6d•Hybrid

About The Position

The Director Medicaid Plan Marketing provides strategic leadership and oversight for Medicaid marketing, member communications, outreach, and marketing compliance. The role leads the Medicaid marketing strategy and oversees planned activities to promote membership and increase awareness of the health plan, including maintaining activity records and current event schedules as required by the Ohio Department of Medicaid (ODM). The director ensures that marketing activities, events, communications, and materials meet ODM requirements and accurately represent the health plan. This includes overseeing the development, review, submission, approval, and distribution of materials across print, digital, website, scripted verbal communications, direct member communications, and solicitation channels. The role ensures required approvals are obtained before distribution and that revisions are completed on time. The director oversees the qualifications, training, competency, applicable Ohio Department of Insurance licensing, and approved practices of Medicaid marketing representatives. The position collaborates with internal teams to provide consistent, accessible, understandable, and compliant communications, including appropriate translations, interpretation, alternative formats, and auxiliary aids and services. It also maintains governance and controls for approvals, documentation, material inventories, event activities, and regulatory submissions, and coordinates responses to suspected violations, including stopping use of materials when directed by ODM. The position is based in Ohio and follows a hybrid arrangement requiring in-office work three days per week. Candidates must be within reasonable commuting distance of the listed locations unless an accommodation is granted as required by law.

Requirements

BA/BS degree and at least 8 years of related experience, including prior leadership experience, or an equivalent combination of education and experience.

Nice To Haves

Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community and event marketing, member communications, and regulatory compliance.
Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to support coordinated growth in Medicaid, MyCare, and Medicare plans.
Strong understanding of ODM requirements and how to ensure marketing strategies, materials, representatives, and activities comply.
Ability to effectively communicate the health plan’s programs, services, and value to eligible individuals and members.

Responsibilities

Lead the Medicaid marketing strategy and oversee activities intended to promote membership and increase health plan awareness.
Maintain records of marketing activities and current event schedules as required by ODM.
Ensure Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan.
Oversee development, review, submission, approval, and distribution of marketing and member communications across print, digital, website, scripted verbal, direct member communications, and solicitation materials.
Ensure new and revised marketing and member communications receive required ODM approval before distribution and requested revisions are completed within required timelines.
Oversee compliance of Medicaid marketing representatives, including job requirements, training, competency standards, applicable Ohio Department of Insurance licensing, and approved practices.
Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination and accessibility requirements, health plan materials, and applicable codes of conduct.
Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams on consistent, compliant Medicaid communications.
Ensure materials are understandable and accessible, with appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.
Maintain governance and controls for marketing approvals, documentation, material inventories, event activities, and regulatory submissions.
Immediately escalate and coordinate responses to suspected marketing violations and discontinue use of materials when directed by ODM.