Director Medicaid Plan Marketing

Elevance Health•Columbus, OH

2d•$133,680 - $200,520•Hybrid

About The Position

The Director Medicaid Plan Marketing provides strategic leadership and oversight for Medicaid marketing, member communications, outreach, and marketing compliance. This role leads marketing strategy and planned activities to promote membership and increase health plan awareness, while ensuring activities and materials comply with Ohio Department of Medicaid (ODM) requirements and accurately represent the plan. The Director oversees the development, review, submission, approval, and distribution of marketing and member communications across print, digital, website, scripted verbal, direct member, and solicitation formats. The role ensures required ODM approvals and revisions are completed within applicable timelines, and maintains governance and controls for approvals, records, materials, events, and regulatory submissions. The position also oversees Medicaid marketing representatives’ job requirements, training, competency, applicable Ohio Department of Insurance licensing, and approved practices. The Director partners with internal teams to deliver consistent, understandable, and accessible communications, including translation, interpretation, alternative formats, and auxiliary aids and services. The role is based in Ohio and requires associates to work in-office three days per week; candidates must be within reasonable commuting distance of the listed locations unless an accommodation is granted as required by law.

Requirements

BA/BS degree and a minimum of 8 years of related experience, including prior leadership experience; or an equivalent combination of education and experience.
Candidates must be within reasonable commuting distance of the posting location(s), unless an accommodation is granted as required by law.
Ability to work in-office three days per week.

Nice To Haves

Extensive experience leading and developing staff responsible for Medicaid marketing operations, marketing materials and approvals, community/event marketing, member communications, and regulatory compliance.
Experience coordinating with Medicaid MGE and Medicare Enterprise Marketing to support coordinated growth in Medicaid, MyCare, and Medicare plans.
Strong understanding of the Ohio Department of Medicaid and its requirements for marketing strategies, materials, representatives, and activities.
Comfort effectively communicating the health plan’s programs, services, and value to eligible individuals and members.

Responsibilities

Lead the Medicaid marketing strategy and oversee planned activities that promote membership and increase health plan awareness; maintain activity records and provide current event schedules when requested by ODM.
Ensure Medicaid marketing activities, events, communications, and materials comply with ODM requirements and accurately represent the health plan without misleading or confusing eligible individuals.
Oversee development, review, submission, approval, and distribution of marketing and member communications, including print, digital, website, scripted verbal communications, direct member communications, and solicitation materials.
Ensure new and revised marketing and member communications receive required ODM approval before distribution and that requested revisions are completed within required timelines.
Oversee compliance of Medicaid marketing representatives, including job requirements, training, competency standards, applicable Ohio Department of Insurance licensing, and approved marketing practices.
Ensure marketing representatives understand Medicaid benefits, approved marketing tactics, nondiscrimination and accessibility requirements, health plan materials, and applicable codes of conduct.
Partner with Compliance, Legal, Communications, Member Services, Community Relations, Growth, Operations, and other internal teams to ensure consistent and compliant Medicaid communications.
Ensure marketing materials are understandable and accessible, including appropriate translation, interpretation, alternative formats, and auxiliary aids and services for eligible individuals.
Maintain governance and controls for marketing approvals, documentation, material inventories, event activities, and regulatory submissions.
Immediately escalate and coordinate responses to suspected marketing violations and ensure materials are discontinued when directed by ODM.