Director Media Strategy

Adelphi Group • New York, NY

30d • $130,000 - $170,000 • Hybrid

About The Position

Omnicom Media is seeking a Director of Media Strategy to assess client briefs and category dynamics, developing customized media strategies to address client challenges. This role involves leading the development of integrated, data-driven media strategies and channel mixes, leveraging both traditional and digital media. The Director will evaluate geographic nuances, audience revenue potential, healthcare professional and consumer promotion coordination, content effectiveness, and targeting strategies. They will collaborate with Data & Analytics teams and other Subject Matter Experts (Search, Social, Analytics) to ensure recommendations are data-grounded and integrated into planning and execution. The role requires presenting media assignments and recommendations to clients, including new business pitches, and representing the media team in new business assignments by crafting compelling PowerPoint presentations.

Requirements

• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations
• Experience working with media-vendor community and an understanding of publisher offerings and buying models
• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease
• Skilled at applying learnings and best practices from one client, to another situation – effectively drawing and communicating parallels, and adapting for new circumstances
• Effective in collaborating with multiple internal agency disciplines and stakeholders to communicate vision, inspire creativity and answer client needs in an integrated, cohesive voice
• Direct the development of client presentations and other important communications that are clear, compelling, and persuasive
• Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions
• Ability to adapt communication for the situation and audience, whether that includes details step-by-step overview of process and considerations, or concise executive summaries

Responsibilities

• Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s)
• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals
• Evaluate geographic/market level nuances, which audiences represent the greatest source of revenue, coordination of promotion to Healthcare Professionals and Consumers/Patients, content needs to change behavior, and broad vs. precision targeting
• Identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency
• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution
• Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business
• Attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business
• Represent Solve(d) media team during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed