Director, Media Strategy

Marketbridge•Toronto, ON

1d•$100,000 - $140,000•Remote

About The Position

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results. The Director, Media Strategy will be responsible for developing and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans. You will serve as a strategic media lead for clients, guide planning and activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Requirements

8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
Strong experience developing and executing media strategies for B2B clients
Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
Experience working with The Trade Desk, DV360, or comparable programmatic platforms
Experience managing substantial media budgets and working with media vendors and platform partners
Strong analytical skills and experience interpreting media performance data and reporting
Experience leading client presentations and providing strategic media recommendations
Previous experience mentoring, managing, or providing direction to media professionals
Excellent communication, presentation, and relationship-management skills
Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus

Responsibilities

Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals
Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans
Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels
Provide strategic direction throughout campaign planning, activation, optimization, and reporting
Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives
Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy
Support in-platform campaign management and optimization when required
Review campaign performance and use data and insights to identify optimization opportunities
Help establish campaign measurement frameworks, key performance indicators, and reporting approaches
Ensure learnings and performance insights are incorporated into future planning and recommendations
Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations
Lead or support client conversations related to media strategy, planning, campaign performance, and optimization
Present media plans, results, insights, and recommendations with clarity and confidence
Build a strong understanding of each client’s business, industry, audiences, and competitive landscape
Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
Build and maintain strong relationships with B2B media vendors and platform partners
Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs
Support media negotiations and work to secure appropriate rates, placements, and added value
Oversee media budgets and ensure investments are allocated and managed responsibly
Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences
Provide guidance, mentorship, and strategic direction to media team members
Review media plans and recommendations to ensure strategic quality, accuracy, and alignment
Support the professional development and growth of junior and mid-level team members
Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices