Director, Media Strategy & Activation (US)

SharkNinja•Needham, NY

1d•Onsite

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. At SharkNinja, we’re building an AI-native culture and are looking for individuals who believe the best way to do their job hasn’t been invented yet. As the Director, Media Strategy & Activation, you will lead the development and execution of full-funnel, data-driven media strategies for North America. This is a high-impact leadership role for a strategic, results-driven, critical thinker who can balance long-term brand building with short-term performance goals. You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA.

Requirements

10 years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories.
Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
Proven success leading full-funnel media campaigns across multiple regions.
Deep knowledge of traditional, digital, and emerging media platforms.
Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
Exceptional leadership, communication, and stakeholder management skills.
A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.

Nice To Haves

Global oversight at a Fortune 500 or high-growth brand
Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships
Demonstrated success in driving measurable business impact through global and/or regional media strategy and activation

Responsibilities

Lead the development and implementation of integrated media strategies for new product launches and core categories.
Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
Champion an audience-first approach to planning, activation, and measurement.
Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance.
Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.
Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
Pilot new platforms, new first-to-market opportunities, and ad tech solutions to expand reach and engagement.
Lead media transformation initiatives that enhance agility, efficiency, and impact.
Uncover and unlock incremental business value through media partnerships.
Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability.
Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
Present media performance and strategic recommendations to executive stakeholders with clarity and influence.