Director, Media Planning - REMOTE

Macy's•Tampa, FL

46d•Remote

About The Position

Be part of an amazing story. Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy’s Media Network. This leader brings deep expertise in media planning and yield management and effectively manages a team of media planners and inventory analysts. They demonstrate relentless curiosity and translate complex details into targeted media solutions and revenue-maximizing strategies. They also excel at leading people and projects in a fast-paced environment while driving strong business results.

Requirements

Media Planning Strategy: Deep expertise in developing integrated media strategies across onsite and offsite channels that align advertiser objectives, audience insights, and performance KPIs to deliver strong campaign results.
Yield Management: Proven ability to optimize advertising inventory, fill rates, CPMs, and overall revenue through data-driven yield management strategies and inventory allocation decisions.
Analytical Skills: Strong quantitative and analytical capabilities with the ability to interpret complex data, generate actionable insights, and make informed business recommendations.
People Leadership: Proven success leading, developing, and coaching high-performing teams, while fostering accountability, collaboration, and continuous growth.
Cross-Functional Influence: Ability to partner effectively with Sales, Ad Operations, Advertising Operations, Analytics, and other stakeholders to align strategies and drive business results.
Strategic Thinking: Ability to translate business objectives, advertiser needs, and market dynamics into scalable media, audience, and revenue strategies.
Sales Partnership: Experience serving as a trusted advisor to sales teams by providing strategic guidance, audience insights, and media recommendations that strengthen client proposals and drive revenue growth.
Relationship Management: Proven ability to build credibility and maintain strong relationships with internal and external partners while influencing decisions across multiple levels of the organization.
Project & Process Management: Ability to establish scalable processes, manage competing priorities, and ensure timely delivery of high-quality work in a fast-paced environment.
Communication Skills: Strong verbal and written communication skills with the ability to clearly articulate complex media, audience, and revenue concepts to diverse audiences.
Technical Proficiency: Advanced proficiency in Excel and PowerPoint, along with experience using advertising platforms such as GAM, DV360, Meta, Nielsen, Comscore, and CRM tools such as Salesforce.
Problem Solving: Demonstrated ability to identify opportunities, navigate ambiguity, and develop practical solutions that balance advertiser needs, operational requirements, and business goals.
Execution Excellence: Strong attention to detail and commitment to operational excellence, ensuring media plans, forecasts, pricing strategies, and campaigns are executed accurately and effectively.
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
8-10 years of Media Planning experience within a digital media environment.
2-3 years of experience in Yield Management.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.

Responsibilities

Lead and develop a team of media planners responsible for creating integrated media plans that support strategic sales proposals.
Provide guidance on placement recommendations that align with advertiser KPIs, campaign objectives, and proven performance insights.
Ensure plans span all onsite and offsite media offerings while optimizing both campaign outcomes and profit margins.
Establish and maintain effective planning and proposal processes across Media Planning and Sales to ensure all deadlines, deliverables, and client commitments are met.
Advance audience segmentation and audience enrichment strategies to strengthen targeting capabilities and improve campaign effectiveness.
Monitor industry trends, emerging technologies, and evolving media capabilities to ensure Macy’s Media Network remains a leader in audience targeting and media strategy.
Define and drive the strategy for curated private marketplaces (PMPs) to maximize advertiser value and revenue opportunities.
Conduct inventory analysis and forecasting across advertising platforms to support planning, pricing, and revenue optimization.
Lead yield management initiatives to maximize advertising revenue and inventory performance across channels.
Apply quantitative analysis to identify value-maximizing inventory allocation and monetization strategies.
Partner cross-functionally to identify pricing and revenue opportunities and provide recommendations to the Head of Advertising Operations on rate card optimization and pricing strategy.
Collaborate closely with Ad Operations to ensure media plans are operationally sound, effectively integrated, and flawlessly executed.
Serve as a strategic advisor to the Sales organization by providing training, guidance, and best practices related to audience targeting, media strategy, fill-rate optimization, and CPM growth opportunities.
Recruit, onboard, develop, and coach media planning and yield optimization talent, building a scalable, high-performing team that supports business growth.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

comprehensive health and wellness coverage
401(k) match
paid time off
eight paid holidays
continuous learning and leadership development
Colleague Resource Groups
volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement