Associate Director, Integrated Media Planning

Adelphi Group • New York, NY

5d • $70,000 - $125,000 • Hybrid

About The Position

The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members. The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They will have direct dialogue with the client and must be able to demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.

Requirements

• 6+ years of agency experience, including managing multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.
• Experience in challenging a team to solve client’s challenges uniquely, inspiring new approaches, and serving as a role model to the team.
• Proficiency in leveraging data for reporting, defining strategies, defending strategies, and uncovering new opportunities.
• Ability to lead a presentation, experience client-facing

Responsibilities

• Act as a marketing partner with the client and a key leader in the strategic direction of their brands.
• Serve as the 'expert' on the clients’ business, liaising between senior management and junior team members.
• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.
• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.
• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.
• Utilize strong analytic and technical knowledge to identify the most effective strategies to address client needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed