Account Director, Integrated Media

Marketbridge•Boston, MA

1d•$90,000 - $115,000•Remote

About The Position

Marketbridge is seeking an Account Director, Integrated Media to lead the client relationship for a large, complex B2B account with multiple media activations and workstreams running across the business. This role requires strong agency account leadership and deep integrated media experience. You will not be responsible for executing campaigns in platform, but you should understand how media strategy, planning, activation, optimization, measurement, creative, data, and technology come together to deliver against client goals. You will serve as a senior client partner, helping connect multiple teams and activations to the bigger picture, translating business priorities into clear direction, and ensuring the work remains strategically aligned, commercially sound, and well coordinated. You will work closely with Client Success leadership and partner across Media, Strategy, Creative, Analytics, Technology, and Project Management to deliver an integrated program for a large enterprise technology client.

Requirements

8+ years of account management, client leadership, or integrated marketing experience within an agency or similar client-service environment
Strong integrated media experience is required, including experience leading complex, multi-channel paid media programs
Agency experience is required
B2B marketing experience is required
Experience leading a large, complex client account with multiple concurrent activations or workstreams
Strong understanding of how media strategy, planning, activation, optimization, measurement, creative, data, analytics, and technology work together
Proven ability to build trusted relationships with senior client stakeholders
Experience translating complex or ambiguous client needs into clear strategic direction
Experience partnering closely with Project Management on complex, multi-workstream engagements
Strong commercial judgment and comfort with scope, budgets, forecasting, and profitability conversations
Demonstrated ability to lead cross-functional teams through influence, clarity, and accountability
Strong communication, presentation, facilitation, and negotiation skills
Experience growing existing client relationships and identifying organic growth opportunities

Nice To Haves

Global integrated media campaign experience is a strong plus

Responsibilities

Own the overall health and strategic direction of a large enterprise client relationship, ensuring Marketbridge's work remains aligned to the client's business, marketing, and growth objectives
Serve as a senior strategic advisor to Director- and VP-level client stakeholders, bringing proactive recommendations and clear points of view
Lead across multiple paid media and integrated marketing activations, ensuring workstreams remain connected to the broader client strategy
Bring strong media fluency to conversations around channel roles, investment strategy, activation, optimization, performance, and measurement
Translate complex client challenges into clear direction for internal teams, bringing together the right capabilities across Media, Strategy, Creative, Analytics, Data, and Technology
Ensure media recommendations are connected to the broader marketing strategy rather than treated as standalone activations
Anticipate client needs, dependencies, risks, and decision points, engaging the right internal teams before issues become escalations
Lead senior client meetings, business reviews, strategic planning conversations, and difficult discussions with clarity and confidence
Partner closely with Project Management on scope, timelines, resources, budgets, and delivery health while maintaining clear accountability for client strategy and commercial direction
Maintain oversight of account financial health, including forecasting, scope management, profitability, and commercial risk
Identify opportunities to expand the client relationship by connecting emerging needs to additional Marketbridge capabilities
Lead multidisciplinary account teams by providing clear priorities, context, and strategic direction
Coach and develop account team members while creating alignment across Client Success, Project Management, Media, Strategy, Creative, and Analytics