Associate Director, Integrated Media Planning

Adelphi Group • New York, NY

5d • $70,000 - $125,000 • Hybrid

About The Position

You’ll lead a group of rock stars as their emerging leader. You’ll bring out their best and coach them to higher levels of performance. You’ll be involved in the day-to-day work of the team but will be focused on advising senior clients on how to think about the role of their brands in culture. You’ll stay one step ahead of the marketplace to bring the most intuitive, progressive and business-driving plans to your client every day. You’ll infuse your strategic expertise into the team from day one. You’ll be a champion of OMD tools and approaches.

Requirements

• Minimum of 5 to 6 years of media planning experience; integrated experience strongly desired
• Experience in managing and leading a team
• Knowledge of buying and ad serving applications
• Ability to work with and lead conversations with partner agencies and media partners
• Knack for linking business goals with strategic executions
• Effective communication skills and a flair for storytelling

Responsibilities

• Media Planning – Infuse every plan with thoughtful, data-driven strategies that lead to creative, yet useful, media activations. Familiarity with market research and media applications are crucial. Measure and routinely optimize campaigns for ultimate performance.
• Team Management – grow your team of media rock stars, be a coach and mentor – seeing them through to promotion and/or new opportunities in the agency family. Help grow their skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking.
• Client Management – build and maintain an effective working relationship with key business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business.
• Cross Team Alignment – work across multiple teams – marketing sciences, investment and buying – and externally to articulate advanced media concepts and buying strategies across multiple platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed