Director, Media & Partnerships
About The Position
The Director, Media & Partnerships sets the vision for KFC U.S. media and brand partnerships, translating business priorities into integrated, data-driven plans that drive immediate transactions and long-term brand growth. This role is critical to the Bird Comeback Plan because it owns the paid media engine and partnership strategy that make KFC more visible, culturally relevant, and commercially effective. It ensures media, creative, and partnerships work together to earn attention, drive conversion, and strengthen the brand with younger consumers. As a member of the Marketing team, this leader oversees national media strategy, agency leadership, measurement, partnership development, investment optimization, and modern ways of working. The role requires strong strategic judgment, analytical rigor, commercial acumen, and cultural fluency.
Requirements
- Strong strategic judgment
- Analytical rigor
- Commercial acumen
- Cultural fluency
Responsibilities
- Sets the vision for KFC U.S. media and brand partnerships.
- Translates business priorities into integrated, data-driven plans.
- Owns the paid media engine and partnership strategy.
- Ensures media, creative, and partnerships work together.
- Oversees national media strategy.
- Oversees agency leadership.
- Oversees measurement.
- Oversees partnership development.
- Oversees investment optimization.
- Oversees modern ways of working.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
