Director, Marketing

Synapticure

2d • $175,000 - $200,000 • Remote

About The Position

Marketing at Synapticure is at an exciting inflection point. A rebrand and new website are underway with a top brand agency and launch this fall. A performance agency is driving paid search and social. There’s a growth plan through year-end with active workstreams across brand, funnel, lifecycle, outreach/engagement, and measurement — and budget for an internal team. As our head of marketing, you’ll own the entire function: strategy, roadmap, budget, agencies, team, and results. You’ll report directly to our CEO, hire and lead the internal marketing team and direct our agency partners across brand and performance. This is a strategic role with your hands on the work: you’ll set the plan and personally drive big pieces of it.

Requirements

• 8+ years of marketing experience, with significant time in DTC or B2B2C healthcare — ideally at a virtual-first care provider.
• Ownership of a paid acquisition budget with real CAC/LTV accountability — and results you can walk us through.
• Full-stack range: fluent across brand, performance, lifecycle, and web; expert in at least two.
• Demonstrated ability to drive cross-functional communications spanning B2C, B2B, B2B2C, and internal team/patient-facing announcements.
• Agency management: you get great work out of partners, hold them accountable, and know when to bring work in-house.
• Hands-on by default: small team, big goals. You write the brief, pull the numbers, and ship things yourself.
• Data fluency: comfort in product analytics tools (we use Mixpanel), funnel math, and attribution reality-checks.
• Startup fit: you’ve operated at early- or growth-stage pace and you like it.

Nice To Haves

• Experience marketing to older adults, caregivers, or family decision-makers.
• Offline and emerging channels: direct mail, CTV, print.
• Experience with clinical, legal, or regulatory review of public-facing content.
• Relationships in patient advocacy and nonprofit health communities.

Responsibilities

• Set the marketing strategy and roadmap, run the weekly growth review, and own the “no” — keeping the whole system focused on the few things that actually move enrollment.
• Direct our performance agency across paid search and social; own CAC and lead-quality targets; scale spend deliberately as funnel gates clear — not on faith. Layer in offline tests like direct mail where our audience actually lives.
• Land the rebrand and new website this fall, then run the brand day to day: caregiver-first messaging, condition-specific pages for ALS, Parkinson’s, and Alzheimer’s/dementia, and proof everywhere — outcomes data, testimonials, partner logos, press, and our founders’ story.
• Own the persona, the messaging hierarchy, outreach/engagement strategies, and the testing agenda that finds what resonates.
• Partner with our data team on channel-level attribution and a weekly dashboard connecting spend to enrollment to completed visits. Translate insight into action, weekly.
• Manage the Marketing Manager (lifecycle, webinars, caregiver communications) and the freelance brand designer. Build internal capability over time and reduce agency dependence on your timeline, not theirs.
• Partner with clinical leadership so everything we publish is medically accurate and consent-backed — including a growing library of real patient and caregiver stories.
• Partner closely with our partnerships team to build out narrative frameworks, co-marketing strategies, and B2B/B2B2C communications. You'll translate clinical outcomes and care models into compelling messaging while expanding our presence across key neurological disease communities (ALS, Parkinson’s, Alzheimer’s).

Benefits

• Remote First: Work from anywhere in the 50 United States, with home office technology provided.
• Comprehensive Healthcare: Medical, dental, and vision insurance options for you and your family.
• Financial & Retirement Support: 401(k) plan with employer matching, plus short and long-term disability, and basic and supplemental life insurance.
• Time Off & Leave: 15 vacation days, 5 sick days, 12 paid holidays, and 2 floating holidays, plus a fully paid end-of-year company holiday break (typically Christmas through New Year's).
• Wellness & Family Growth: Comprehensive family-building and fertility services through Kindbody (where available) at a 20% discount, 24/7 mental health support via Health Advocate and Talkspace (including 12 free on-demand sessions per year), and access to One Medical.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed