Director, Marketing - Figma Weave (New York, United States)

Figma•New York, NY

7d•$235,000 - $317,000•Hybrid

About The Position

Figma is seeking a marketing leader to establish Figma Weave as the premier name in AI-native creative work. This role involves building the brand, driving demand, and developing a team to achieve these goals. The position offers the autonomy of a startup with the backing of Figma, operating in the dynamic generative media space. The successful candidate will define and communicate the story of AI-native creative tooling, positioning Figma Weave as the leader in this rapidly evolving field. Figma Weave aims to bridge the gap between AI capabilities and human creativity, providing professional creatives and designers with powerful AI models without compromising precision or expression. The platform is designed to support creativity, ensuring AI enhances rather than diminishes it, enabling users to move faster without sacrificing quality or craft.

Requirements

Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company.
Proven track record as both a strategist and an operator, capable of setting vision and executing work.
Strong storytelling and creative instincts, coupled with the discipline to link all investments to measurable outcomes.
Experience owning and deploying significant marketing budgets with demonstrated ROI-positive brand awareness.
A deeply data- and performance-driven approach, with the ability to set and manage metrics across brand and full-funnel growth.

Nice To Haves

Experience building and leading teams in fast-moving, ambiguous, category-defining markets.
Genuine passion for creatives, design, and the frontier of AI, with enthusiasm for defining a new category.

Responsibilities

Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into all marketing efforts.
Build brand awareness and affinity for Weave through bold, memorable, and culturally relevant marketing campaigns.
Develop and manage the growth engine to convert attention into users and revenue across the entire funnel, with accountability for ROI.
Hire and lead a high-performing, senior marketing team, leveraging Figma's resources and talent.
Set marketing strategy and execute directly, making strategic bets and rigorously measuring results.
Collaborate closely with product, sales, and design teams, as well as Figma's broader marketing organization, to focus efforts in a fast-moving market.
Own and manage significant marketing budgets, ensuring all investments and trade-offs yield measurable, ROI-positive impact.