Director, Marketing

New York Mets•New York, NY

8d•Onsite

About The Position

The Director of Marketing leads multi-channel marketing efforts for the NY Mets. This role works closely with the Vice President, Marketing to manage the day-to-day tied to traditional and digital advertising, including email marketing, MMS, paid social, OOH, as well as performance marketing initiatives across the fan lifecycle. Integral to the role, the Director will manage cross-functional relationships specifically with Creative and Strategy & Analytics to ensure alignment around fan acquisition/retention strategies and tactics, as well as overall brand storytelling.

Requirements

Bachelor's degree in Marketing, Advertising, or related field
7+ years of marketing experience, including multi-channel paid media and traditional
Strong cross-functional stakeholder management skills
Ability to influence and partner effectively in a fast-paced environment
Highly organized and detail-oriented, with the ability to think strategically while managing multiple priorities
Proven leadership experience, including managing and developing high-performing teams

Responsibilities

Collaborate with the VP to develop the overarching 360° marketing strategy that supports brand growth, fan acquisition & retention, and ticketing/revenue goals
Partner with VP Marketing and MLB to allocate marketing spend across paid channels, considering Ticketing strategies/goals as well as the Marketing Mix Model (MMM) to ensure informed decision making
Serve as the main point of contact for 3rd party partners including MLB, Spero, Smartly.iO, Claritas, among others
Manage and mentor a high-performing marketing team providing day-to-day guidance, real-time feedback, and clear expectations
Lead performance marketing efforts, shifting from pure ROAS toward long-term value metrics (SGB retention and frequency)
Manage planning process and implementation of strategy across paid channels including paid social, display/programmatic, search, OOH, linear/digital TV, radio, and print
Work with Strategy & Analytics as well as MLB to implement segmentation, personalization and dynamic targeting across email, MMS, paid media and OOH
Collaborate with VP on the development and execution of lifecycle journeys (welcome, post-game, abandon cart, retention, reactivation) including the following key areas: Partnering with S&A to identify a/b testing plan, Completing detailed project briefs to guide development of creative assets, Measuring and evaluating performance with S&A + MLB to identify optimization opportunities
Partner with Content team to ensure creative for all ad placements are contextually relevant and platform-native
Continuously work with MLB to optimize campaigns based on performance data and evolving organizational goals
Own the roadmap for email and MMS marketing, including content strategy, a/b testing frameworks, and implementation of best practices
Drive evolution of email templates ensuring optimal layout and formatting for sales & service messages
Partner with S&A to refine segmentation, cadence, and message frequency, ensuring relevance and subscriber retention
Establish standards and processes for leveraging owned channels (email, MMS, in-game inventory, organic social) on behalf of internal departments including Retail, Events, Partnerships, Community, and Ticketing
Identify opportunities for owned channels to support both upper-funnel goals (brand/product awareness) and lower-funnel conversions (single-game tickets, group sales, memberships)