Director Marketing (ID 374 A)

Marketscope•virginia , Newyork, newyork

About The Position

This role is responsible for owning the global demand generation strategy to drive awareness, engagement, and qualified leads. The Director Marketing will work with the central digital team to build and optimize multi-channel campaigns across paid media, email, ABM, webinars, content syndication, and SEO. Key responsibilities include establishing and managing lead scoring, nurturing, and lifecycle programs in partnership with Sales, driving MQL-to-SQL conversion and pipeline contribution, and managing marketing automation and CRM integration for data accuracy and performance tracking. The role also involves setting KPIs for lead volume, CPL, CAC, and pipeline impact, leading strategy and execution for industry events, trade shows, executive roundtables, webinars, and roadshows, and driving pre-event promotion, on-site engagement, and post-event lead follow-up. Additionally, the Director Marketing will build strong experiential marketing programs, manage vendor relationships and event budgets, partner with Product Marketing to refine value propositions and GTM strategy, and work closely with Sales leadership to define ICPs, segments, and pipeline priorities. Building strong feedback loops between sales and marketing, enabling sales with campaigns, content, and field programs, and presenting performance insights to executive leadership are also key aspects of this role. Collaboration with Product, Customer Success, and Partnerships is expected.

Requirements

12+ years in B2B marketing with strong demand generation ownership
Strong background in IT B2B environments with prior experience working on or closely with product teams + SaaS / enterprise technology experience preferred.
Proven track record of building pipeline and revenue through marketing.
Experience running global or regional marketing programs.
Hands-on experience with events, ABM, and field marketing.
Deep expertise in marketing automation (HubSpot, Marketo, Pardot).
Strong CRM experience (Salesforce preferred).
Data-driven mindset with strong analytical skills.
Strong leadership and stakeholder management.
Excellent communication and storytelling ability.

Nice To Haves

Growth in marketing-sourced pipeline and revenue.
Improved lead quality and conversion rates.
Event ROI and pipeline influence.
Strong sales alignment and campaign performance.
Brand visibility and market presence.

Responsibilities

Own the global demand generation strategy to drive awareness, engagement, and qualified leads.
Work with central digital team to build and optimize multi-channel campaigns across paid media, email, ABM, webinars, content syndication, and SEO.
Establish and manage lead scoring, nurturing, and lifecycle programs in partnership with Sales.
Drive MQL-to-SQL conversion and pipeline contribution.
Manage marketing automation and CRM integration to ensure data accuracy and performance tracking.
Set KPIs for lead volume, CPL, CAC, and pipeline impact.
Lead strategy and execution for industry events, trade shows, executive roundtables, webinars, and roadshows.
Drive pre-event promotion, on-site engagement, and post-event lead follow-up.
Build strong experiential marketing programs to support brand and pipeline goals.
Manage vendor relationships and event budgets.
Partner with Product Marketing to refine value propositions and GTM strategy.
Work closely with Sales leadership to define ICPs, segments, and pipeline priorities.
Build strong feedback loops between sales and marketing.
Enable sales with campaigns, content, and field programs.
Present performance insights to executive leadership.
Collaborate cross-functionally with Product, Customer Success, and Partnerships.